Put Yourself in the EzineArticles Spotlight

Become a part of our latest collaborative video project and shamelessly promote your article writing and marketing success to the world!

We’re of the opinion that almost anybody can be an EzineArticles Expert Author and use our service to help build their website, blog or online store … and we want to prove it using video. But instead of hiring actors and using representative data, we’re calling upon you, our members, to tell us your success story through video. Once we collect the entries, we’ll put the best ones together into one cohesive production that we intend to share with the world.

So what’s in it for you? Well if your video is chosen to be part of our video, your story will be seen by a potential audience of over a quarter-million EzineArticles members, not to mention several thousand other people. That kind of exposure will get you increased credibility, additional visibility and more traffic to your site … plus the accolades of the entire article marketing community.

Does that sound like a worthwhile investment of your time? If so, take about 5 minutes to watch this video – it’ll tell you everything you need to know. Plus you’ll get to see a cool Hollywood-ish explosion!

Downloadable Versions:
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When you’re ready to put on your Director’s hat, click on the link to the right of the video window to download a PDF checklist of what you’ll need to do to enter. Then get started on producing your video! It’s due before 11:59pm CST(USA) Sunday, March 14th, 2010 – so don’t delay.

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From My Desk to Yours – 9th Edition

By: Penny, EzineArticles Managing Editor

Are you earning the respect of your readers?

Think about it – there is an almost infinite number of articles on the web – so what should you focus on in order to compete with this massive amount of knowledge? In a nutshell: Earn the respect of your readers.

Regardless of whether you write about Multi-Level Marketing or selecting the best toaster for the money, your primary objective should be to educate and enhance the reader’s knowledge by using your particular expertise on a specific subject. When you make this your primary goal when submitting articles, you will undoubtedly earn the respect of your targeted reader. You’ll provide them with a great user experience and leave them with a long-lasting positive impression that will no doubt bring them back for more.

Surprisingly, many authors don’t realize this simple truth. They submit articles without considering the reader first, resulting in keyword-stuffed derivative content that is not only hard to read but also holds no value (aside from SEO purposes) for the reader.

We firmly believe that the reader’s experience should come first and foremost in your mind anytime you write an article. So we’ve come up with (3) tips that will help steer you to making reader-centric decisions when writing your articles. Understanding these concepts will bring you one step closer to earning the respect of your reader.

1. Inform the Reader (It’s not called “Informative Content” for nothing!)

    Let’s say you are writing an article about pizza. It is your duty as the author to actually inform the reader about pizza. You do not want to write 400+ words of content that essentially says, “Pizza is good. Many people like pizza. Some toppings people like on pizza are pepperoni, olives, sausage, anchovies, etc.” In other words, don’t provide basic knowledge on your subject that any 5 year-old could spit out just to promote your site. You need to challenge your reader. Prove your expertise on the subject by keeping them engaged with entertaining and thought-provoking content related to the subject – content that few people know.

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Get Your EzineArticles Logo Gear

Our Online Store is the place to go for those items you’ve just gotta have.

Our members LOVE our EzineArticles logo gear, from mugs to mouse pads – people just seem to WANT it. We get requests nearly every day from members asking, “How do I get one of those cool {logo item}s?.

Trouble is, we can’t just give away our logo gear. We truly enjoy the act of sending our most successful Expert Authors a token of our appreciation and admiration for a job well done, so we don’t want to diminish its value by sending items out free upon request.

On the other hand, we understand that sometimes you’ve just gotta have it! That’s why we developed our EzineArticles.com Online Store. It’s a place where you can go to find many of the logo items we feature in our contests, challenges and reward programs. You’ll also find many other cool products we’ve developed just for the fun of it. Everything from clothing and clocks to bibs and bears. And if you don’t see something you’re looking for, just let us know and we’ll try to get it for you.

St. Patrick’s Day Mug Special – For a limited time, we’re offering a special St. Patrick’s Day mug featuring this year’s (2010) EzineArticles St. Patrick’s Day logo – before it’s released. You’ll be the envy of all your friends when they see you sipping your favorite beverage out of this mug on St. Patrick’s Day! Imagine their amazement when they realize your mug matches our one-day-only website logo! ;-)

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Solidify Your Brand with Alternate Author Names

Discover the value of using pen names to manage your multiple brands.

At EzineArticles we call them alternate author names. You’ve probably heard them referred to as pen names, allonyms, nom de plumes or pseudonyms. Whatever you call them, they’re essentially the different unique names that authors use as bylines for their written materials. Each name is used in association with a particular writing style, genre, audience or niche, depending on the needs of the author.

In this video, I’ll help you understand the primary reasons why you might want to consider using alternate author names in your article marketing plan: To maintain your brand integrity, build your Expert Author credibility and foster brand loyalty.

Downloadable Versions:
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Add EzineArticles Videos to YOUR Site

If your niche has anything to do with Internet Marketing, our videos could be just the ticket for keeping your website visitors around longer while leveraging our Article Writing & Marketing free video training library!

Back in August of 2009, we showed you how to easily add EzineArticles videos (or any other videos for that matter) to your website or blog using YouTube.com’s embed code. Since then, YouTube has revised the process for creating the HTML code to provide more flexibility and a better user experience – so we figured it was time to revisit this topic.

We’ve also upgraded our YouTube Channel recently to be more eye-appealing and user friendly. If you haven’t seen it lately, stop by and take a look around.

(5) Easy Steps to Embedding an EzineArticles Video:

  1. Go to the EzineArticles YouTube Channel and pick out the video you’d like to add to your site. You’ll see a complete list of available videos on the right-hand side of our channel view. Click on the one you want to embed and it will begin playing immediately in the main viewer.
     
  2. Click on the title of the video you selected beneath the main viewer – this will take you to the main page for that particular video.
     
  3. Click in the field to the right of the video window labeled “Embed” – this will open a menu of options for customizing the video to suit your needs.
     
  4. Right click within the field labeled “Embed” and select “Copy” from the drop down menu. The code for the video “Discover the Value of EzineArticles.com” looks like this:
     
      <object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/wJKmWWI6Lug&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/wJKmWWI6Lug&hl=en_US&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object>
  5. Open the source code of your web page, or go to the appropriate place in your blog (Widgets for WordPress, Gadgets for Blogger) and paste the code where you want it. When you’re all done, the embedded video should look something like this … only larger:

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From My Desk to Yours – 8th Edition

By: Penny, EzineArticles Managing Editor

So, how is the quality of your landing page?

When it comes to designing your website, your number one concern should be user experience. You want users to come to your site and be drawn in by what they see. Knowing this, one of the most important aspects of the design of your site should be the landing page. A successful landing page not only keeps visitors at your site, it encourages them to sign up for your promotion or to purchase your product (also known as creating a conversion).

Creating a High-Quality Landing Page:

  • Go to the Right Place – Make sure that your landing page lands directly on the headline or part of the page that you intend it to. There’s nothing more annoying than clicking on a link and having to scroll all over the place trying to find the information you want.
     
  • Convince the Visitor to Stay – People, in general, have very short attention spans. If not provided with sufficient content such as a form to fill out, some product to consider purchasing, or information for them to read immediately at your landing page, you can almost guarantee they’ll be hitting the “Back” button and leaving your site. Getting users to interact with the website will make them feel connected and involved, thus potentially leading to more conversions.

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Write More Articles in Less Time with Article Sets

Discover how to use “The Zone” to leverage your time and significantly increase your return on investment.

Almost all writers, at one time or another, experience something I like to call “The Zone”. It’s that state of mind where you and your subject become one and the words just seem to flow from your mind to the keyboard.

Anytime you’re in “The Zone” you have the perfect opportunity to use that focus and energy to write several more related articles in a very short amount of time. When you write 2 or more related articles at a sitting, you create what Chris Knight refers to as an article set.

In this video, I’ll show you 5 different types of article sets and how to use them. Plus, as a bonus feature, I’ll demonstrate how to properly pronounce “The Zone” and correctly perform the accompanying hand gestures.

DownloadableVersions:
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Facebook Fan Page Gets a Facelift

Our newly renovated Facebook home is more than just a pretty face!

As Facebook has grown in popularity over the last few years it has become the first stop for many people seeking to interact with not only their friends, relatives and celebrities, but also with non-profit organizations, charitable causes, brick and mortar companies … and of course, web sites like EzineArticles.com.

In in effort to make ourselves more available to this growing Facebook community of members and non-members alike, we figured it was time to give our Fan Page a little upgrade. Not only did it need to look better, it needed to be more interactive and user-friendly too.

EzineArticles Fan Page at a Glance:

  • Welcome Tab – You’ll be automatically brought to this page if you’re not already an EzineArticles Facebook fan. Here you can watch a brief video introduction to EzineArticles by yours truly. You’ll also see a not-too-subtle request to become a fan.
     
  • Become a Member Tab – This is where you go when you’re ready to become a member. There are several testimonials here plus a link to our Membership Sign-Up page.
     
  • Discover More Tab – On this tab we provide a short description and links to 8 of the most popular EzineArticles destination pages. From this tab you can jump to the:
    1. Blog
    2. Twitter Home Page
    3. YouTube Channel
    4. Forum
    5. Editorial Guidelines
    6. Membership Benefits
    7. Free Training
    8. Newsletter Sign-Up

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RBL Improved – EzineArticles Adopts Google Safe Browsing

New System Promises Fewer “False Positives”

Back in November, we implemented a system to distinguish between “safe links” (those that link to a reputable site) and “malicious links” (those found to be potentially harmful or that have been reported for spamming/phishing). If a link was identified to be on a Real-Time Block List (RBL), that link would not be published on our platform.

In an effort to continuously improve the EzineArticles system, we’ve decided to “lighten up” on checking links for malicious activity. This does not mean we’ve lowered our standards. On the contrary, we’ve actually improved the system by selecting a better source for determining if a link is “safe” or “malicious”.

Previously we used a combination of sources which we believed were accurate and trustworthy. Over the past several months, however, we have seen an unacceptable number of “false-positives” where safe links were being misidentified as malicious. This forced us to take a hard look at the effectiveness of that RBL system.

As a result, and after careful consideration, we have decided to switch to the Google Safe Browsing system to verify all URLs submitted to EzineArticles. This change has already been implemented.

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Article Writing Tips to ReTweet

Every month @EzineArticles provides well over 100 useful tidbits of information and training – we’ve gathered the best ones here.

The following is a list of (30) assorted author tips, insider info, fun facts and reminders we tweeted in the month of January. Any one of these could have been just the tool you needed to turbo-charge your article marketing efforts.

Just CLICK on to auto-populate your Twitter status field. Then edit for length and retweet to your heart’s content!



EzineArticles Tips and Training Snippets:

  • How to shut off the WYSIWYG editor: Account Manager, Account Preferences, Article Editing, select NO.
     
  • Don’t re-invent the wheel every time you write. Build on what you know & have a system in place.
     
  • Reader Confidence Tip: Make sure your resource box links to a site that is highly related to your article topic.
     
  • Tip to write more articles in less time: Write first, edit later. Don’t get bogged down on 1st drafts.
     
  • Out of ideas? Remember, Top 5’s and 10’s never go out of style! Write one today!
     
  • On article topics: Remember, the more closely related the article content is to your link, the higher your CTR.

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