Data clearly shows when EzineArticles Premium Members prefer to put their articles out on the web.
Last month, 12,723 articles that were previously scheduled for release by our Premium Members “went live” at their appointed date and time. A quick glance at the graphs to the right reveals 3 distinct trends regarding when they were published:
- Article releases increased steadily as the month progressed
- Releases were more frequent later in the week, peaking on Saturdays and dropping off on Sundays
- Early morning and early evening were definitely the preferred release times
In the month of September, 80 new Premium Members came on board. That’s a significant increase in membership and explains the steady growth in scheduled articles over the course of the month.
The motivation behind the chosen days of the week and preferred times of day is open for debate.
One key benefit of article scheduling that’s not shown in the graphs is the value of sprinkling articles for release over time as opposed to dumping them to the Internet all at once. This strategy keeps fresh new articles going into your article inventory even when you’re on vacation or away from your office. It can also save a significant amount of time when you upload a high quantity of articles at once.
Do you have some thoughts about why specific days or times are more popular than others? Please leave a comment – we’d love to hear your insights!