By: Penny, EzineArticles Managing Editor
Definition: Substantive Articles – Articles that contribute to your niche. These include suggestions, ideas, sources of information, insights into the topic and almost anything that will stir discussion.
Your readers should want more! They should comment on your article and offer you suggestions for more articles. If you’re getting this already, you know the meaning of substantive … Keep up the good work!
If you’re not having this dynamic conversation with your readers, then here are some tips that will help you achieve this:
- It’s Not OK to be Short and Sweet – Saying something is a cool idea without adding the WHY does nothing for the reader. This is not quality – this is easy writing. Your readers will see right through it. Good writing takes hard work and research.
- Relate Yourself to Your Work – Readers want to know how this has affected you and why it works. Add YOU to the topic by offering tips and further exploring why the tip works. People want MEAT. They want to know they can trust you. You’re the expert, so show them you are. Give them the MEAT.
- Make Connections with Your Audience – Do your research and ask them what they want. Then deliver this value in articles. This is worthwhile stuff. Readers want to know what they will find valuable TODAY. They don’t want to know what happened in the news last year. Think EVERGREEN!
- Think 400-600 Words as Your Quality Base – Don’t fill your article body with FLUFF just to reach this word count, but rather allow yourself enough room to explore the topic.
- You Won’t Know Until You Try – Perfection should always be your goal, but remember to submit and learn along the way. Trust me, you’ll get better with time.
Remember, writing high-quality, original content is not an overnight process – it’s hard work. Keep going, and you’ll get there in time.
I promise. :-)
If you have other suggestions for promoting a dynamic conversation with your readers, please share them with the rest of us by leaving a comment below.