Gunter Eibl from GetArticlesDone.com writes:

You put quote some thought into it, have nothing much to add. Just make sure the landing page talks about the benefits of your offer. The customer must be able to see what’s in it for him within a few seconds. Then make it easy for him to order from you.

Gunter

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Connie Ragen Green writes:

When I started using a landing page, instead of just an optin box on my blog, my list began to grow dramatically! This is great information and I hope people are going to apply it.

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Gary Huynh writes:

Quick and easy tips that work wonders for your conversions.

Some things I found useful in my own testing are:

Make call to actions in the form of buttons and make the graphics LARGE.

Install heat map tracking so you can look at what is attracting views and clicks.

Add audio and/or video as a tool to engage your visitors. You can add your call to action in the video also.

Post your content on the Web 2.0 sites so that you can put their logos on your landing page along with text that says “As seen on” Facebook, Blogger, etc.

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Jason Scott writes:

Excellent tips. I also use googles analytics to help me see how
long a visitor stays on a particular page.

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Gerry Faehrmann writes:

Yet another metaphoric article!

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Geoff writes:

Good points. I imagine a lot of people waste their money with PPC when they send their visitors to a page that has nothing to do with the keyword they clicked on.

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Will Barnes writes:

Each one of the points are important. However, I think that the most important one is having a landing page to not only reflect each product or service you want to sell, but for each unique article available on your website for downloading and reading.

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Lance Winslow writes:

I often get physically sick and throw up when I see article makers send readers to a slam page (Squeeze Page) demanding an email address and name for the reader to go to the next step. I think it cheapens “article marketing” and makes all article authors look stupid. Thus, I am sickened by those types of tactics, and would hope EzineArticles would speak out against that trick and stand tall with integrity in that regard.

Oh know, I have to run back to the toilet to throw up, I just saw another one.

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Willox Perez writes:

Great tip :) the more relevant everything is the better your conversion will be. Pretty simple formula!

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business and marketing writes:

that’s greatttttt.

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Christopher writes:

Useful check list to getting the landing page right! Remember first impressions and all that!

Best Wishes

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Marilynn Syrett writes:

Landing pages are very crucial. However, not many people realize their importance. It can play a pivotal role in getting conversions for your website.

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Funeral Programs writes:

I agree with Marilynn, I always used Flash introduction, Bad Idea! 90% of my customers hated them because they had to wait for the intro to complete before moving to the next page.

The best I notice is to use as less Flash as possible.

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Hans Quistorff writes:

I get the point. if my article refers to getting answers and sharing experiences that should be the landing page not the home page where thy would have to find the link to that page. like wise if I refer to finding the right magnet for their need it should land them on the page that describes different magnets with pictures that are affiliate links.

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Barry writes:

Good points again Marc. I am having a struggle with my coach. This Lady simply is tired of the fact that we must register our name and e-mail address before we can see what the content is. How else does one build a list if the opportunity to register a contact does not exist right up front?

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Funeral Programs writes:

You shouldn’t force them to register that way, I wouldn’t. I have a listing over 300K without forcing them to do anything.

If the visitor likes what he/she reads believe me, they will register!

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Christopher M. Knight writes:

Barry,

By forcing someone to give you their email address before you deliver value… you’re going to be turning away 90%+ of your site visitors unless the offer is really compelling.

Build your list by delivering VALUE first and then give an opportunity for them to join your list. If your value sucks, they won’t join your list and if you forced them to join your list with a squeeze page and your value sucks, they’ll unsubscribe from your list anyway.

Gerry,

Metaphoric articles work, don’t they! :-)

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John Holcombe writes:

I haven’t been using landing pages as much as I should. This article has motivated me to incorporate this more into my business model. Thanks for the motivation!

John

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Vishal writes:

Great Tips ! I really find the article useful for my blog…thanks

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adam writes:

Awesome tips there mate especially relevancy on landing page. I have seen many direct to irrelevant landing page and was a little shocked.

Best is the value part I feel. It’s like movies. You get news on magazines, newspaper, tv and now, on youtube.

Raises curiosity. Then you see buses with adverts and billboard.

It later moves to interviewing the director, film producer and it’s now on TV even more on budget, and will move be a hit.

So from day one, give value, create the audience first, a following but on right hand side, have an optin form.

Now, we give a choice, not trap the prospect but they see more value and decide, “Yes, I like more..!”

Bingo. Course sold. or whatever it is but definitely value, and qualify prospects too.

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David Nilsson writes:

Great article, thank you for the ideas.

These have come at the perfect time for me as I am in the process of making my first landing page.

Thank you
David

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Allan Wikman writes:

This newbeeee asks, “Who wrote this?”

(One of/my most serious) problems is that I’m an offline marketer/expert from way back when, but whose information, applied, can be worth it’s weight in bullion.

My next problem: I don’t know a damn thing about internet marketing. I started a blog site and then, just, stopped, though I knew something about the results I wanted, but not understanding the language…where to start.

Next NO MONEY to invest.

Next: at 77 years, in fantastic physical condition, having recovered from twenty-two years of illnesses, not having worked a day during that, living on US SS retirement.

I feel like a bag about to explode with success: it’s all there, right before me, but I don’t know where the pilot light is.

All the foregoing, so far as I can see, is RIGHT ON. And the caveats that “almost no one knows what a ‘landing page’ function truly is.

God bless you all.

Allan

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Adam Taha writes:

Allan Wilkman

You’ll be ok mate.

You’ll find great information on EzineArticles if you search for squeeze page, or landing page.

It’s best anyway mate, to direct your readers to your blog first, so they see your authority first. And also, you can give them more value.

Cause they don’t know you yet. They can get to know you and then you can lead them to your offer.

Do search on Ezine squeese pages, or capture pages.

Also look at “nerve centre.”

You’ll do fine and I bet you’ll be ahead of many in a few months time. Keep going!

March 12, 2010 at 9:27 AM

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Terrell writes:

Hey buddy!
That’s terrific! You will do fine as long as you take action. I waited too, too long to write my first articles for my first affiliate program, and thought I could learn everything and THEN start.
That’s old school. The internet is too fast. Just don’t be a perfectionist, don’t lose your integrity, and keep moving.
Two great resources:
To get the basic outline on how to start with no money, go here:
bummarketingmethod.com
Travis is a stand up guy.
Then, go check out Josh:
ethicalim.com
You can learn everything on his site. Between his free products and his posts, you don’t need to buy anything for a loooong time.
Good luck!

May 5, 2010 at 9:12 PM

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Lance is in the House! writes:

Allan,

Here are some great places to find decent information;

http://ezinearticles.com/?cat=Internet-and-Businesses-Online

And this appears what we are all doing here; Article Marketing to drive traffic to our websites; so this might be of value too:

http://ezinearticles.com/?cat=Writing-and-Speaking:Article-Marketing

There is so much information on this website, but soak it all up, lots of good stuff.

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skijacket writes:

Great information for getting better conversion. I need to go back and look at my landing page now that I have some wonderful pointers.

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Jose Lasa writes:

Guauuuuuuu! There is so much information on EzineArticles that I just can’t believe it. Honest. Thanks for the “landing pages” information, and I will put this tips in practice. That is all I have to say, keep the good work. As a newbie on writting articles, there is a lot to learn.

Blessings.

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Jose Jacobs writes:

Like all of the above as a new person finding way
it gives me some good infomation which will be taking on board
jose

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Rich Russell writes:

Have I misunderstood the submission guidelines?

I thought you were not allowed to link to sub-pages/directories.

Is that only if those pages redirect to affiliate links?

Rich

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Penny, Managing Editor writes:

Rich,

It would not be permissible to forward to an affiliate link from:

http://your-company-name.com/page.html
http://your-company-name.com/subdirectory/
http://your-company-name.com/subdirectory/page.html
http://sub-domain.your-company-name.com/

You can, however link to a sub-directory so long as it does not forward and is not related to an affiliate link.

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Tammi Kibler writes:

Am I correct in understanding we must have two landing pages?

If we put two links in the resource box, that is. One keyword linked and one http:// spelled out.

These have to be different according to the guidelines, “We do not accept articles that have the same ACTIVE link more than once. Do not submit duplicate URLs.”

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Derrick Z. Venter writes:

Fantastic information, thank you. Anyone have experience with landing page templates, cheap or free. I am not proficient at building websites – any help or direct would be appreciated – thank you.
dzv.

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