From My Desk to Yours – 1st Edition

By: Penny, EzineArticles Managing Editor

As the Managing Editor at EzineArticles.com, there are myriad different article-related issues that pass my desk every single day. I’ve often wished I could connect with all of you simultaneously to share all of the insight and nuggets of wisdom I’ve gained in the process. I believe that if I could speak directly to even a fraction of our members, the stories of my experiences would help you become better article authors and marketers.

For that reason I present to you today the first installment of a bi-weekly blog series titled “From My Desk to Yours”.

In it, I will share some of the most commonly asked questions and challenges I face on a daily basis. Some of these are SO common that I feel like a broken record (CD?) because I cover the same information over and over again. My intent is to share those “broken record” moments with you so that you might apply them to your writing and marketing efforts.

Trust me, if you faithfully apply the skills you discover here, you’ll significantly improve your chances of getting your articles approved the first time.

  • COMMON QUESTION #1: How can you say my article does not deliver on the title when I clearly wrote, “10 Easy Steps to … – Part 1 of 2”, and I delivered all 10 tips in 2 articles?

    ANSWER: Picture this: You Google, “How to write an Article”, and your search results pull up an article that offers “10 Easy Steps to Writing the Perfect Article”. You click on the link and begin reading only to find that the article provides only 5 outstanding tips … but hey, wait a minute … the title said 10! Where are my 10 tips?! So you look deeper only to find that you have to go LOOK for the other article in a pile of thousands to get the remaining 5 tips!

    Now do you understand why your reader may get frustrated? Remember, your reader trusts you. Deliver your expertise in short (400-750 word) articles that are clearly written and deliver on your promise in the title. If your title says 10, then deliver 10!

    So how do you fix this? Reword your title so that your article body delivers on the title’s promise. If you want to keep both articles separate, then do so, but change your title to reflect that fact. Instead of “10 Easy Steps to Writing the Perfect Article”, try “Article Writing – Steps to Achieving the Perfect Article”.

    Here are a few Blog entries that we offered in the past that offer more insight to article parts:

  • COMMON QUESTION #2: I don’t know why you rejected my article for being promotional. What’s the point of writing if I can’t promote myself?

    ANSWER: If you’re trying to promote yourself, then the point of your article is to draw your readers to your site and shut out your competitors, right? To be the first in your niche to deliver the product or service to your market! Your readers don’t want an infomercial, they want information. They want to know that if they have a problem, you have the answer.

    The best way to accomplish this is by delivering high-quality, unique content in every one of your articles. This content builds the kind of trust and credibility that keeps readers coming back for more. Share your knowledge with them and they’ll come back; it’s that easy. Save promotional jargon for the resource box.

    Things that will get your article rejected for being over-promotional:

    • Including your name in your article body. You don’t need to do this. Your name is already attached to the article.
    • Adding more than one self-serving link in your article body. Save this for the resource box.
    • Including your site name in your title, mentioning it in your article body, and then linking to it in your resource box. This tells us and your reader that you don’t care about what they want.
  • COMMON QUESTION #3: y did u reject my artle. ur email sais grammer but i checked dunt se anythg wrong . pz approve know.

    ANSWER: You think I’m kidding, right? Nope. This is a real question sent by a real member. And it’s not uncommon.

    My point here is to check your work. If you are going to spend time writing an article, take pride in what you have written. Content that’s painful to read = no views = no traffic = no sales. You can’t expect to build site traffic and credibility if your readers can’t even understand you. Be sure your articles deliver crisp, easy to read content. Let them think about what you have to offer, not about what you are trying to say.

    Tip: If English is your secondary language, have someone with a better command of the laguage proof your articles before you submit them. IT WILL HELP.

That’s all I have for this installment. If you have something you would like covered in future installments of “From My Desk to Yours”, please leave a comment to let me know.

21 Comments »


1
angela writes:

I cannot believe that anyone would send you an email like #3. I for one put a lot of weight on proper spelling and grammar when I read articles or visit sites. While sometimes these are just typos other times it is that some people just do not understand grammar and/or forget to spell check. I think that sometimes authors/writers do not connect these two areas, and they really see how they relate to the overall credibility of the articles and of the author.

Comment provided August 27, 2009 at 10:19 AM

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2
Mike Webber writes:

Spel chek cant fix stuped.

Comment provided August 27, 2009 at 12:14 PM

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3
Barry writes:

Penny, you have revealed the answer to my problem. Thanks. However, I guess it is necessary for me to blog instead as it fits the type of writing that is natural to me.

Comment provided August 27, 2009 at 1:26 PM

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4
Willox Perez writes:

This is great information :)! and it makes me think of a good question to maybe have answered in the next installment.

You mentioned that you are not able to talk about what you offer in the resource box. So I was wondering for example I am a member of a business and I want to be able to give specific tips to people looking for ways to succeed in the business.

In what way could it be possible to give them information without being promotional.

Thanks again the information was very helpful!

Comment provided August 27, 2009 at 4:49 PM

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5
Clive Anderson writes:

Hi Penny,

I think the information that you have provided is interesting and worthwhile.

This first post is certainly a good enough tease to make me want to continue reading what other beneficial nuggets of wisdom and advise you will be sharing with us.

Any common article-related issues should certainly be of interest to any serious Article submitter.

Research is good, but first hand knowledge is better…

Clive Anderson

Comment provided August 27, 2009 at 4:57 PM

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6
Claire Perruccio writes:

Loved the article. Put the blog in my bookmarks. Looking forward to future blogs. This was very insiteful.

Comment provided August 27, 2009 at 9:02 PM

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7
Shirley Bass writes:

Penny, thanks for the learning experience.

There’s always room for improvement in anything we do.

And I’m looking forward to the entire series.

Comment provided August 27, 2009 at 9:50 PM

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8
Lance Winslow writes:

You must have a lot of “patients” and yes, I meant it both ways!

Comment provided August 27, 2009 at 11:37 PM

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9
Gerry Faehrmann writes:

Penny, I read from time to time articles written by people with English as their Second Language, and I have to say that the standard that gets through with poor spelling and grammar is atrocious.

I think some of your editors are letting you down with the sub-standard articles getting through.

Next time I see a poorly written article I will let you know.

Comment provided August 28, 2009 at 1:35 AM

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10
Sonny Dinger writes:

HI Penny,
thanks for such good information, I enjoy checking all my
misspelled words, ha , I did pay attention some in class,
thanks again,
Sonny

Comment provided August 28, 2009 at 5:06 AM

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11

Willox Perez,

Offer your tips! It’s not promotional to offer your experience and provide those tips in your article. This is what we and your readers are looking for. Where it becomes promotional is when you add your name or link after the tips or you gun for the gold by adding your company name in those tips.

You also don’t want to tease in your tips. eg, Don’t tell your readers that you are going to give them 3 tips to success and only give them teaser language that ultimately leads to the resource box. You risk losing your credibility and trust with your reader when they feel like they HAVE to go to your site to get what you promised to deliver in your article.

Comment provided August 28, 2009 at 8:52 AM

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12
Pallavi Pandit writes:

Thanks Penny, That was useful information.

I do agree that question #3 was really atrocious with spellings and grammar.

However, it is not right to assume that countries with English as their second language need ‘help’ with it. I know a LOT of people with English as their second language to have much better writing skills than many people with English as their first language. No offense intended at all. But I thought it was time that someone brought this up.

Warmest Regards,
Pallavi

Comment provided August 28, 2009 at 10:04 AM

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13

Pallavi Pandit,

You’re right. This tip is not just for those that don’t speak or write with English being their primary language. It is for everyone.

This was not an assumption on my part but rather a recommendation or after thought for those who did not think of it before. The intention was not one-sided. :)

Grammar/Spelling is something everyone should look for and the last thing that should be reviewed again prior to submitting an article. If you need help with it, you should not hesitate to ask someone who is better at it than you. It only makes you look better! Two spell/grammar checks is better than one.

Thanks for the comment.

Comment provided August 28, 2009 at 11:38 AM

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14

What a great article! I look forward to reading more.
Warmest regards,

Linda Della Donna

Comment provided August 28, 2009 at 4:11 PM

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15
Jose Bulao writes:

Certainly the comments were very helpful. But I am still trying to figure out how to put a website address in my resource box, when I do not have a website address in the format that was shown me by EzineArticles.

The website address that I wrote was the one that my mentor told me to put. I hope it is alright as a website address.

Thanks for this guidance, especially for me who am very new to your site.

Comment provided August 29, 2009 at 1:41 AM

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16
Claire Perruccio writes:

Having worked as a technical proofreader for more than twenty years. I understand your frustration regarding the third issue, which raised a question in my mind.

If I were to copy an article for my web site following EzineArticles guide lines would I be allowed to make correction?

I have seen some articles with rather serious errors. However, I have to say, “I find numerous errors in magazines that I have purchased.”

Comment provided August 30, 2009 at 10:25 PM

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17

Claire,

Sorry, no you would not be able to edit or “fix” any article you reprint from EzineArticles.com; unless you were to receive the written permission from each individual author.

Comment provided August 31, 2009 at 5:41 AM

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18
Geoff writes:

This should be a good series of blog posts which will, I`m sure, be of use to all of us.

Comment provided August 31, 2009 at 3:29 PM

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19
Rick Hutcherson writes:

Thank you very much for the information. I wish that I had started reading the EzineArticles’ blog from day one. If you are a new Ezine Author don’t make the same mistake I did. Read everything you can get your hands on, on this site. It is no wonder I have not gotten the greatest results thus far.

Comment provided September 3, 2009 at 10:58 PM

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20
Anders Harvest writes:

Things that should be obvious to any one getting into article marketing, but always nice to get refreshed. Loads of useful things here on EzineArticles.

Thank you for a nice and informative post.

Comment provided September 9, 2009 at 12:13 PM

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21

Hi Penny,
Your website is amazing, with so many articles to choose from. We love your equine articles. The articles on handicapping, betting and such are excellent. Your articles are a MUST read!
We have just started a horse racing handicapping angles and morning line favorite report weblog, at the following address:
horseracingreports.blogspot.com
All the articles are free and so is the report.
Why don’t you pay us a visit, Penny, and let us know what you think about it.
We would very much appreciate it.
We even added a link to your site, from ours, on the home page.
Hope to see you soon.
Thank you so much!
Horse Racing Reports

Comment provided September 9, 2009 at 4:57 PM

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