Perfect Press Release – 2min

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The same great video in a much smaller package!

Back in April we released a video entitled, How to Write the Perfect Press Release. Most members agreed that the video was helpful and informative… but a bit too long.

So we took it back to the cutting room and trimmed the original 7+ minute video down to a leaner, trimmer 2 minute version which was intended for use on our sister site http://PressExposure.com exclusively.

After a little reflection, we realized it only made sense to share this sweetened, condensed version with our EzineArticles members as well. So here it is:

Downloadable Versions:
           
If you’re more of a reader than a viewer, here’s the video in a nutshell:

• Ask yourself these (4) questions:
1. What’s your key message? - What are you really trying to tell people?
2. Who’s your target audience? – Who do you want to tell your message to?
3. What does the target audience gain from your product or service? - What are the potential benefits or rewards?
4. What’s your objective? - Is it to increase sales? Enhance the company’s reputation? Or do you just want a local morale booster?
• Take the answers to these questions and make them benefit-oriented and news-worthy. Don’t advertise – advertising is NOT news!
• Understand and follow the traditional press release formats.
• Write your release using the “Inverted Pyramid Style” for key information and remember to address the (5) W’s and the H.
1. Who?
2. What?
3. When?
4. Where?
5. Why?
6. How?
• Submit your release to Press Exposure.com. Members can do this from within the Author’s Area:
1. Click on the Author Tools drop-down menu
2. Click on Press Release Submission
3. Fill out and submit the form

By following a few simple steps and using a little creativity, you can write THE perfect press releases.

Since we’re always trying to improve the way we do things, please leave a comment to let us know which version you preferred – original long or new condensed?

9 Comments »

1

Gunter Eibl from Get Articles Done writes:

I believe most EzineArticles customers don’t know about your sister site for press release submission. You should promote it more!

Most people don’t know how to write a press release correctly though. It is quite different to article writing.

Gunter

[Reply]

Comment provided July 3, 2009 at 1:45 PM

2

Geoff writes:

Good information. I never know abot the `pyramid` way to write news releases, so I`ve learned something new. Thanks.

[Reply]

Comment provided July 5, 2009 at 2:33 AM

3

Jeanne writes:

Perfect!

[Reply]

Comment provided July 7, 2009 at 11:05 AM

4

novianti writes:

What’s the different between the article submission site like ezine and press release submission ?
I think it’s not different at all ?
Which one is better today ?

[Reply]

Comment provided July 8, 2009 at 12:32 AM

5

Christopher M. Knight writes:

Novianti,

Major difference is that EzineArticles doesn’t accept press releases nor do we allow members to SELL in the article body.

[Reply]

Comment provided July 8, 2009 at 7:49 AM

6

Sonny Dinger writes:

HI ,
AND YES, That is very good teaching, thank you,
it ’s a big help,
Sonny

[Reply]

Comment provided July 8, 2009 at 12:23 PM

7

uvon writes:

I’m seeing the shortern version but even though I like this better I’m still having a hard time writing news releases. I enjoy writing articles, I just need to get a lot faster at it.
Thanks uvon

[Reply]

Comment provided July 8, 2009 at 12:33 PM

8

Gerry Faehrmann writes:

Thanks for the good oil!

I am in planning stages for major press releases in Sydney, Australia for our YourLawnAndGarden.com business. So your PressExposure facility will be useful.

Keep up the good work!

[Reply]

Comment provided July 8, 2009 at 10:52 PM

9

novianti writes:

I see then. thank you very much.

[Reply]

Comment provided July 10, 2009 at 2:34 AM

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