 Article Writing & Marketing Insights |
Dear EzineArticles Members
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There’s
an old adage that says in order to be successful in business, you’ve got to love your customers. You have to know them almost intimately. You have to be willing to do just about anything for them. And most of all, you’ve got to love them for who they are.
For EzineArticles, the closest thing we have to customers are our members. Our members are the people we think about, and interact with, the most. So in our case it’s probably safe to say that in order for us to be successful, we need to love our members.
The nice thing is… we already do.
An Open Letter from the EzineArticles Team to Our Members:
- Dear EzineArticles Members,
- We love you for your top-performers (yes, Lance, you’re still #1) who tirelessly write thousands of articles and in so doing prove that hard work can make dreams come true.
- We love you for your regulars – those authors who, for years, have been writing a steady stream of original, high-quality articles that now number in the hundreds or thousands.
- We love you for your up-and-coming members who don’t give up and show the determination necessary to someday become world-class Expert Authors.
- We love you for the total newbies whose frequent questions are a constant source of amusement… sprinkled with profound nuggets of wisdom.
- We love you for your blog comment contributors who aren’t afraid to tell the world they love us back… or to let everybody know when we’ve really screwed up!
- We love you for your gurus, teachers and mentors who share their knowledge of article marketing with the rest of the EzineArticles family.
- We love you for your achievers who make a simple mug or mouse pad mean so much more than just a token gift.
- We love you for your Premium Members who have put their ultimate trust in us and the EzineArticles system.
- We love you for your International Members who struggle daily with the English language in order to bring their unique perspective and diversity to the rest of the world.
You are the soul of EzineArticles. Without you, our website would be little more than an empty shell, a soulless body if you will, but nothing more. It would still grow and evolve… and eventually die. But in the end, it would simply cease to exist, having left no real mark on the world.
With all of you, EzineArticles not only moves and breathes, it truly lives! You touch the world daily with your written words and in the process turn hundreds of thousands of authors into an international family of Expert Authors.
For that, we love you. And for so much more…
But most of all, we love you for simply being you. For creating the thousands of daily interactions, activities and achievements that make the soul of EzineArticles truly shine. For that, we thank you all from the bottom of our hearts.
Sincerely,
The EzineArticles Team
Our very nature demands that we end a blog post with a call-to-action. So here it is: Think about what we’ve just said and apply it to your customers and clients. Do you love them? If so, great! Leave us a comment to tell us about it. Then write your own love letter to them. Even if they never see the letter, they’ll forever hear it in everything you write.
| Posted by Marc, Public Relations on July 30, 2009 at 8:22 am | 937 views |
26 Comments »
Hey Mr.Knight well said actions are truly better than words :)
You guys are the best you send out gifts for those who are continuously writing articles!
Got my 100 articles in 100 days package awesome mouse pad, pen and cup! LOVE IT!
And hey in the Ezine article store you guys got awesome items I might have a special request :) haha Thanks again !
Your Loyal Author Willox Perez
[Reply]
What a sweet post! Life is good. And yes, words of love without action elicit no reaction!
EZA shows its love by making the process of submitting articles easy and then easier still. EzineArticles gives us lots of support with step by step advice and suggestions. EzineArticles ’s founder has a face, he’s not anonymous, and questions are answered (and yes, I did ask a silly question at least once that I recall! Hope it gave your office a good chuckle!). Have a wonderful day all! Stephanie Clark
[Reply]
All,
Willox mentioned the EzineArticles store. You can find that at:
http://www.cafepress.com/EzineArticles
And thanks for the kind words about us. It’s always nice to be loved. =)
[Reply]
Somebody beat me to it because I was going to say we love you too.
If it were not for ezines we would not have a place to spread the word and it is free.
To inform the ones that are interested in what we have to say.
It is a great place to brag about what we know
[Reply]
I entirely agree with: Christopher M. Knight writes:
In fact, I was uneasy about this blog post because showing with action is significantly more important than saying words.
Words are easy;
Action is everything.
Best regards
Andrea(mr) lamarstone.tel
[Reply]
Thanks EzineArticles Team,
. . . and members for comments left on this blog.
Here’s my two cents worth of added value.
We want our customers to REALLY know we love them.
Yep. It’s been said right here – ‘words are easy – action is everything’.
So long as our action is the RIGHT action.
Hmmm . . . that’s a can of worms.
Well, yes and no.
The modern day version of ‘The customer is always right’ is, ‘What’s right for the customer is always right’.
So long as we are always acting in the best interests of the customer (while never compromising your own integrity) we are closer to doing what is right for our customer.
But here is the sharpest edge of all ideas about loving our customers.
Talk FACTS and act on FEELINGS.
Our customers attention can be gained by using facts, but their buying behavior and the consequences will always be based on feeling.
Asking your customer ‘How does that make you feel?’ is the most powerful act of ‘love’ you will ever show them – and the one they will respond most to in return.
Michael
[Reply]
Lis,
You’re only waiting 7 days? That’s nothing… we have members who we love less that are waiting 12 days.
Just kidding of course!
The one thing that does not scale very well is labor… and worse, getting back to meeting our article review response target speeds takes weeks, not days to recover.
I can tell you that we’ve been hiring like mad. 3 more new hires this week, 4 are in training right now and we’ll be hiring 7 to 9 more Editors in August.
Unfortunately, new hires take 6-8 weeks to go through our internal training program… and that’s even when we hire someone who claims to be “Internet savvy”. Truth is, almost no one is savvy enough for this job and thus we invest heavily in training.
Several in our Editorial crew worked right through last Saturday and Sunday. This weekend we’ll be offering our team overtime again to help with the backlog.
Know that it’s a priority to us to return back to our article review response speed targets.
Michael,
I like your thoughts and agree that after all the ‘action or inaction’ has cleared…all that will be remembered is the feeling.
[Reply]
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I’m more pragmatic and would say loving your customers isn’t enough unless it is followed by action. Ezinearticles is really good at it. Not just talking about love but also actively doing something to improve the life of its members.
Thanks!
Gunter
[Reply]