Sometimes writing is easy. Not always, but once in a while the words just flow and you find that you have typed a brilliant article that runs 800, 1000 maybe even 2000 words.
It’s tempting when the words flow this easily to either keep writing or to publish your masterpiece right away. But wait! You may be missing even more potential views with your haste!
Before you send that article in – or keep adding to it – read it. Have you covered more than one area of your niche in this article? Is it possible that there are one, two or even more hidden gems within that would make great articles on their own?
It’s tough to know just how long of an article is too long. You don’t want to bore your reader, but you want to be thorough. You also don’t want your article to be so short that your reader isn’t entertained or informed enough to come back for more.
Why turn a long article into a few shorter ones?
- Shorter pages look easier to read. WIRED News did a study some years ago about scrolling down an article compared to clicking to the next article in a series and found that most readers thought the article that required scrolling was longer – even if it wasn’t.
- More articles create greater traffic and click-thru opportunities with about the same amount of effort and writing.
- Most web readers don’t just read a page and turn to the next like a book. Rather, they scan, then read what interests them, then click on a link, maybe go back.
(3) tips for breaking up longer articles into shorter, more effective traffic-building ones:
- Answer the question! A lot of times, when we are looking for a quick answer online, we often get a lot of other information we don’t want or need. Make your article answer the question you would want answered. Then make the next article answer the next question.
- Focus on providing short, scannable content, but don’t leave out the nuts and bolts, so that you can appeal to this type of reader.
- Provide links to more information. You’re article should stand on it’s own, but there is always the need for more information for some people – so provide them that information. Don’t feel like you have to keep it to yourself. You don’t want your reader to feel like you’re the used car salesman who won’t give a straight answer to your question!
You’ll be surprised at how many more article ideas you get simply by breaking up larger ideas. If you’d like to discover more about the concept of article sets, check out Chris Knight’s article titled Article Sets – How Authors Can Produce More Quality Articles in Less Time.
Next time you write a really long article, break it up into two or three smaller articles. Compare the performance of the three smaller articles to a long article similar to the original. You might be surprised to find yourself with more traffic.
Has this concept worked for you in the past? Leave a comment to share your experience with the rest of the EzineArticles community.