This new article template takes advantage of news you can use.
One of the best ways to get readers immediately interested in reading your articles is to tie them to a current event.
The death of Michael Jackson, for example, spurred a flurry of articles tied to the speculation over how he died, his music, his legacy and how his death affected people.
In two very different articles, one author used the death of Michael Jackson to show how to talk to children about death. If you write about psychology and related issues, this would have been a good topic to cover.
On the other hand, one author in the exact same niche talked about throwing a Michael Jackson-themed party, which has nothing to do with psychology and related issues!
A word of caution: Be sure that your article is written for your niche. Straying too far from your niche or forcing the link between your niche and the current event can confuse readers and alienate your followers. Only use this template when there is a clear, firm connection between the news event and your niche.
Building an article around a news event is simple – and is very beneficial to your traffic, since keywords for breaking or celebrity news are highly indexed.
(6) Steps to a Great Current Events Article:
- The first step is to pay attention to the news – and not just the top of the hour headlines. Keep your ears tuned in and listen for news about recent studies or findings that you can use in your articles.
- After you’ve found your news event, find a relevant aspect in your niche to connect your reader with.
- Open your article with a one paragraph overview of the news event a its connection to your niche. If your readers want to know more about the news event in question, they can go to CNN. You need to draw them in and show them (don’t just tell them) how this event affects them.
- In the next paragraph(s) describe in the related problem in depth and concentrate less on the news event. The news event, title and first paragraph were your hooks, the body paragraphs should be the meat.
- Finally, give them a paragraph or two on the actions they can follow to overcome the problem you’ve outlined. Again, concentrate on the problem and solution here, not on the event.
- Conclude with facts from the event and a “reminder” as to how they intertwine with your niche. Putting a twist on a news event will leave your reader satisfied that they learned something new, particularly if it’s an event that has been covered a lot.
Remember: Keep the content of your articles evergreen. The content should be as valuable and relevant in two years as it is right now.
Try to write an article related to a current event a few times a month. You don’t want to “overuse” the news, but incorporating a current event regularly will keep you tuned into the news and give you yet another go-to tool – especially if you feel writer’s block creeping in.
Put this template to good use in your next article set. Then leave a comment to tell us how it worked for you!