Earlier this week, I wrote an internal email to help the 50+ people who work full-time behind the scenes at EzineArticles to explain to their friends & family what it is that we do here.
Here are some talking points that should make it easier for you to tell the EzineArticles story, justify your hard work and reinforce why you do what you do:
- EzineArticles.com is a platform for experts in over 600 niche markets who share their expertise in the form of short articles (400-800 words long) for the benefit of having access to the tens-of-millions of monthly visitors the site receives.
- EzineArticles members submit their best quality original articles in exchange for being able to post a resource box, with a link back to their website at the bottom of each article. This link drives pre-qualified visitors (traffic) back to their website.
- Members get traffic, market visibility to their target market, media exposure and a platform on which to build their own platform… for FREE.
- EzineArticles.com gives experts in 600+ niche markets a “voice”… a chance to be exposed to their target audience.
- In terms of marketing strategies, EzineArticles.com is more like a “Grassroots” strategy because membership is free, yet the traffic results over time are very tangible.
- To be successful online, every website owner must attract traffic… and not just any traffic. They need a large volume of highly-targeted traffic so they can have an opportunity to sell their products & services. EzineArticles provides a platform and a systematic way for its members to convert their expertise into short, informative, evergreen, tips-based educational articles that attract high-value visitors back to their website.
- EzineArticles is highly efficient at converting article content into traffic… at a scale, rate and pace that is unmatched by competing platforms.
- Last month, EzineArticles delivered more than 5 MILLION clicks to their members…FOR FREE. The value of those clicks ranged from 5Ã‚Â¢ to ~$1.50 per click if they had to buy them on the open Pay-Per-Click market.
- EzineArticles.com serves over 15 million unique visitors and over 30 million repeat visitors monthly. Soon, we’ll be announcing our first day with over a million unique visitors in a single 24 hour period.
Tell us… what is EzineArticles.com to you? We’d like to hear your viewpoint perception.