Resource Box Revisited
Two great resources for you to download!
Last week we debuted the “How to Create and Utilize the Perfect Resource Box” video to help you better understand the most powerful tool in your article marketing toolbox – the Resource Box.
Now we’ve distilled that video down to a 1-page PDF document that you can download:
“How to Create and Utilize the Perfect Resource Box” [PDF]
As an added bonus, Chris Knight recorded an exclusive audio file today packed with sure-fire tips and hints for what to include, and not include, in your resource box. You’ll also discover the “why’s” behind these tips and hints.
[Download the MP3] (7 minutes / 6.7MB)
If you’re looking for even more resource box ideas, check out:
Article Marketing 101: The Perfect Author Resource Box.
Start using your “new and improved” resource box today on all of your fresh, high-quality articles. In no time, you’ll be reaping the benefits of additional traffic, increased credibility and improved sales.
Aaron,
Because Webmasters who reprint your article can be incompetent sometimes (often) and if you have a regular full http:// URL, their CMS often makes up for their inability to get the active link right whereas in many cases, if all you have is 2 anchored text links, you may get no link back to your website. It’s all about traffic! Therefore, include one regular URL at least. Also, we’ve got inside stats that further confirms that full http:// URL’s are clicked more than anchored text links, especially on our members most viewed articles. This isn’t true in every case, but it makes a case for why you should consider including a regular URL.
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I believe either Shaun or Marc in our Marketing team created the PDF and they most likely used Adobe Illustrator to produce it.
November 18, 2009 at 6:43 AM[Reply]
Aaron,
Chris is correct. We produce our PDFs in Adobe Illustrator and then convert them directly to a web-optimized PDF document. This can be quite a balancing act between file size and quality – it’s nice to hear you appreciated the final result. :)
November 18, 2009 at 9:50 AM[Reply]
I have to admit, the size was a heck of a lot more than I expected. But, the quality is great and makes all the difference in the world and is well worth it.
I am use to the normal Word format which can really look unprofessional unless you really know what you are doing. I’ve started messing with Microsoft Publisher which is great, and a heck of a lot cheaper:))
Great job Marc!!
November 18, 2009 at 7:55 PM[Reply]