Create the Perfect Resource Box

In article marketing, there’s a concept of give and take. The content of your article is the give – it’s the value you share with your readers. Your resource box is the take – it’s where you’re given an opportunity to make a call to action that the reader can pursue if they want to learn more about you.

But did you know that a properly used Resource Box is probably the most powerful tool in your article marketing toolbox? It’s the one thing that can have the greatest impact on the amount of website traffic your articles generate.

This video will explain how you can create and utilize the perfect resource box.

Downloadable Versions:
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Bottom Line: If you really want to make your articles sell then you’ve got to craft the perfect Resource Box. You have provided your expert advice to the reader for free, now is your chance to get something in return. Update your Resource Boxes today and take full advantage of the power of a perfect Resource Box.

Don’t have time for the above video? Article Marketing 101: The Perfect Author Resource Box

26 Comments »


1
Nick Walsh writes:

Excellent video on use of resource boxes! Well narrated in an easy to understand vernacular.
Thanks for doing it!

Nick.

Comment provided May 22, 2009 at 11:24 AM

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2
Phil Wilson writes:

Thanks for the pointers! They are extremely helpful.

Comment provided May 22, 2009 at 11:26 AM

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3
Chris writes:

Yes it is good you recommend typing out the url. I have found that this gets really good click throughs compared to anchor text.

Comment provided May 22, 2009 at 11:47 AM

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4
Donna Tosky writes:

Hi: Firstly I would like to say congratulations on your marketing make over. It’s fabulous…good job! Who wouldn’t want to publish their articles with e-zine!

-donna-

Comment provided May 22, 2009 at 12:37 PM

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5
Hugh writes:

Your video was very well done and helpful.

What are the pros and cons of using the name of the company instead of the author in the resource box?

Thanks

Comment provided May 22, 2009 at 7:13 PM

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6

Thanks for this quality information. I just realized that my resource boxes are a little long-winded and I’ve been making them a little too generic instead of focusing primarily on the topic of the individual article.

Comment provided May 22, 2009 at 9:17 PM

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7
Zack Lim writes:

Hi Chris,

Excellent video training on resources box.

Time to start editing the resources box for the next set of articles :)

Thank you for sharing.

Zack

Comment provided May 23, 2009 at 4:38 AM

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8
Geoff writes:

I`d never realized that it`s possible to set up more than one resource box. I usually just rewrite the information whenever I submit a new article. Thanks for the help, it`s something I`ll put right.

Comment provided May 23, 2009 at 8:22 AM

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9
Gwyn Gilliss writes:

Really GOOD info Chris! I appreciate it..now I’ll update my resource box!

Comment provided May 23, 2009 at 8:50 AM

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10
Archie Mitra writes:

Very well explained! I’m going to review my resource box and edit using some of your ideas. Thanks for the video.

Comment provided May 23, 2009 at 10:14 AM

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11
Roey writes:

Thank you for the informative video. It is good to have guidelines, especially the 15% ratio for the line count.

Peace,

Roey.

Comment provided May 23, 2009 at 3:34 PM

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12
jason Knight writes:

I wish I found this sooner. Great information and the USP and freebie ideas! I wish I thought of that…

jknight

Comment provided May 26, 2009 at 3:43 PM

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13
Jere Moline writes:

Thanks for the video and all the help. I am another one who didn’t realize that I could use more than one resource box. I was always retyping and now that will certainly change. Thanks again. – Jere

Comment provided May 26, 2009 at 4:55 PM

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14
marco brown writes:

Great information to go along with the marvelous service that you provide. Thank You

Comment provided May 27, 2009 at 6:30 AM

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15
John writes:

This is really good info. Especially the comments about the size of the resource box being only 25% of the size of the article.

Another effective method I have recently discovered is using the phrase, “Next Step:” and then telling them what to do next in order to gain maximum benefit. So far, it has dramatically increased my clickthru rate.

Comment provided May 27, 2009 at 2:25 PM

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16

John,

Actually, the Resource Box should be a max of 15% of the size of the article body in both word count and vertical line count.

Comment provided May 27, 2009 at 2:35 PM

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17
CristiBee writes:

Thank you for covering stuff like this. I think it’s really important to stand by the honor system too when it comes to contribute writing and web publishing. I like to believe that most bloggers/writers do it, because they genuinely love to share info and read as well. Thanks for sharing this tip.

Comment provided June 1, 2009 at 5:34 PM

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18
Maggie Schulz writes:

I am new to EzineArticles and about to post my first 10 articles. This info and all the other training tools have been incredibly useful.

Many thanks,
Maggie Schulz

Comment provided June 3, 2009 at 8:44 PM

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19
Donna Patterson writes:

Very well explained. It has taken the ‘unknown’ out of writing a resource box. I will start with my 100 articles today.

Comment provided January 25, 2010 at 3:29 PM

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20
Mel Lutterman writes:

Ezine.com really rocks. I see, hear, and feel the passion in each lesson, newsletter, blog, and tip. Thank you for sharing your vast knowledge and passion with with us.

Best Regards,
Mel

Comment provided March 14, 2010 at 10:52 AM

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21
Bryan Carlton writes:

This is perfect, I was wondering what I should do for my author resource box. Now I know.

Thanks EzineArticles Team

Comment provided October 17, 2010 at 5:42 PM

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22

Thanks for the information – I’m about to start writing my articles and if I hadn’t looked at this video I wouldn’t have known I could have more than one resource box. Thanks for the tips

Comment provided October 18, 2010 at 10:11 PM

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23
Anecia Finch writes:

I am so glad I found this video! I am new to article marketing and am trying to get all the knowledge I can.

Comment provided February 2, 2012 at 4:00 PM

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24
Linda Feucht writes:

Very helpful information. On the new format, how do you add default Resource Boxes?
Thank you,
Linda

Comment provided March 3, 2012 at 5:52 PM

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Linda -

There is no way to designate one of your Resource Boxes as the default. The Resource Box you used last will be selected anytime you create a new article.

Marc

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25
Rajan Jolly writes:

This is a wonderful video. It makes understanding the use and importance of a resource box very simple.
Thank you.

Comment provided March 28, 2012 at 4:34 AM

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