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Create the Perfect Resource Box

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In article marketing, there’s a concept of give and take. The content of your article is the give – it’s the value you share with your readers. Your resource box is the take – it’s where you’re given an opportunity to make a call to action that the reader can pursue if they want to learn more about you.

But did you know that a properly used Resource Box is probably the most powerful tool in your article marketing toolbox? It’s the one thing that can have the greatest impact on the amount of website traffic your articles generate.

This video will explain how you can create and utilize the perfect resource box.

Downloadable Versions:
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Bottom Line: If you really want to make your articles sell then you’ve got to craft the perfect Resource Box. You have provided your expert advice to the reader for free, now is your chance to get something in return. Update your Resource Boxes today and take full advantage of the power of a perfect Resource Box.

Don’t have time for the above video? Article Marketing 101: The Perfect Author Resource Box

Posted by Christopher M. Knight on May 22, 2009 at 7:28 am     3,228 views

18 Comments »


1
Nick Walsh writes:

Excellent video on use of resource boxes! Well narrated in an easy to understand vernacular.
Thanks for doing it!

Nick.

[Reply]

Comment provided May 22, 2009 at 11:24 AM
2
Phil Wilson writes:

Thanks for the pointers! They are extremely helpful.

[Reply]

Comment provided May 22, 2009 at 11:26 AM
3
Chris writes:

Yes it is good you recommend typing out the url. I have found that this gets really good click throughs compared to anchor text.

[Reply]

Comment provided May 22, 2009 at 11:47 AM
4
Donna Tosky writes:

Hi: Firstly I would like to say congratulations on your marketing make over. It’s fabulous…good job! Who wouldn’t want to publish their articles with e-zine!

-donna-

[Reply]

Comment provided May 22, 2009 at 12:37 PM
5
Hugh writes:

Your video was very well done and helpful.

What are the pros and cons of using the name of the company instead of the author in the resource box?

Thanks

[Reply]

Comment provided May 22, 2009 at 7:13 PM
6

Thanks for this quality information. I just realized that my resource boxes are a little long-winded and I’ve been making them a little too generic instead of focusing primarily on the topic of the individual article.

[Reply]

Comment provided May 22, 2009 at 9:17 PM
7
Zack Lim writes:

Hi Chris,

Excellent video training on resources box.

Time to start editing the resources box for the next set of articles :)

Thank you for sharing.

Zack

[Reply]

Comment provided May 23, 2009 at 4:38 AM
8
Geoff writes:

I`d never realized that it`s possible to set up more than one resource box. I usually just rewrite the information whenever I submit a new article. Thanks for the help, it`s something I`ll put right.

[Reply]

Comment provided May 23, 2009 at 8:22 AM
9
Gwyn Gilliss writes:

Really GOOD info Chris! I appreciate it..now I’ll update my resource box!

[Reply]

Comment provided May 23, 2009 at 8:50 AM
10
Archie Mitra writes:

Very well explained! I’m going to review my resource box and edit using some of your ideas. Thanks for the video.

[Reply]

Comment provided May 23, 2009 at 10:14 AM
11
Roey writes:

Thank you for the informative video. It is good to have guidelines, especially the 15% ratio for the line count.

Peace,

Roey.

[Reply]

Comment provided May 23, 2009 at 3:34 PM
12
jason Knight writes:

I wish I found this sooner. Great information and the USP and freebie ideas! I wish I thought of that…

jknight

[Reply]

Comment provided May 26, 2009 at 3:43 PM
13
Jere Moline writes:

Thanks for the video and all the help. I am another one who didn’t realize that I could use more than one resource box. I was always retyping and now that will certainly change. Thanks again. – Jere

[Reply]

Comment provided May 26, 2009 at 4:55 PM
14
marco brown writes:

Great information to go along with the marvelous service that you provide. Thank You

[Reply]

Comment provided May 27, 2009 at 6:30 AM
15
John writes:

This is really good info. Especially the comments about the size of the resource box being only 25% of the size of the article.

Another effective method I have recently discovered is using the phrase, “Next Step:” and then telling them what to do next in order to gain maximum benefit. So far, it has dramatically increased my clickthru rate.

[Reply]

Comment provided May 27, 2009 at 2:25 PM
16

John,

Actually, the Resource Box should be a max of 15% of the size of the article body in both word count and vertical line count.

[Reply]

Comment provided May 27, 2009 at 2:35 PM
17
CristiBee writes:

Thank you for covering stuff like this. I think it’s really important to stand by the honor system too when it comes to contribute writing and web publishing. I like to believe that most bloggers/writers do it, because they genuinely love to share info and read as well. Thanks for sharing this tip.

[Reply]

Comment provided June 1, 2009 at 5:34 PM
18
Maggie Schulz writes:

I am new to EzineArticles and about to post my first 10 articles. This info and all the other training tools have been incredibly useful.

Many thanks,
Maggie Schulz

[Reply]

Comment provided June 3, 2009 at 8:44 PM

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