With NASCAR’s Samsung 500 at Texas Motor Speedway only four days away, we proudly announced at a press conference yesterday the debut of the newly formed EzineArticles Racing Team into the 2009 national stock car racing line-up.
If the sudden appearance of the EzineArticles Racing Team comes as somewhat of a surprise to you, you’re not alone. News of this event shocked even the most astute racing insiders. Today’s announcement is the culmination of months of planning in an environment of total secrecy.
At the press conference, Christopher Knight, CEO, spoke to a handful of reporters about this unexpected and highly secretive leap into racing’s big league. “I’m sure that this move is going to shock a LOT of people. Even our own employees have been kept in the dark about our plans to sponsor a team. But we felt secrecy was necessary if we were going to truly capitalize on entering the racing world with a bang.”
At the wheel of car #404 is relative newcomer Vince Valance (a pseudonym) of Luxemburg, WI. Although well known in Midwest racing circuits, Valance is making his national racing debut on Sunday in Fort Worth, TX. According to Valance, “Mr. Knight felt it was important that we have a local driver who really understood the Midwestern mindset of the company. He even went so far as to secretly hire me into a temporary position so that I could better understand the inner-workings of EzineArticles.”
The team’s choice of car number 404, a reference to the Internet error code for “Page Not Found,” speaks volumes about EzineArticles’ tongue-in-cheek approach to sponsorship. “We’re a dot-com company,” says Knight, “it’s no secret that we’re geeks. We see a lot of potential for humor in the odd pairing of a company dedicated to armchair jockeys’ with the fast-paced and flashy world of auto racing.” For even more proof of this less-than-serious attitude, one need look no further than the team’s official website.
The big question is whether or not the EzineArticles team can carve a name for itself in the big money, big name world of auto racing. Knight obviously thinks they can. “I’m not one to throw cash at a losing proposition,” he says. “Internet marketing is all about driving traffic to your site. Making a big splash to an audience as big as pro auto racing is a great way to stand out from the crowd and bring people to our site. After that, it’s just money in the bank. Now if you’re asking if we’ll win races well, that remains to be seen.”
To learn more about the team go to the official, and slightly off-beat, EzineArticles Racing website at http://EzineArticlesRacing.com/. On the site, we’ve posted even more pictures of Vince and the car, plus photos and bios of the crew – though we’re thinking some of the material posted here might be a little, um, fictional.
Download a PDF copy of the official press release issued yesterday by EzineArticles. According to team spokespeople, more information about the team will be announced in the days leading up to this weekend’s race at Texas Motor Speedway.
Below are two excerpts from videotaped interviews with CEO Christopher Knight and driver Vince Valance shot immediately following yesterday’s hotel press conference in Green Bay. After the interviews, Knight boarded a jet to Las Vegas to meet with racing officials. In the first clip, Knight shares some of reasons behind his decision to sponsor a team and the need for utmost secrecy.