5 Ways to Repurpose Your Old Content

Everything old is new again…

Earlier this week we offered you (20) Article Topics to Get You Unstuck. Today, we bring you (5) ways to repurpose your old content.

Why wrack your brain coming up with fresh content when you may already have a wealth of valuable, original content only a few mouse clicks away?

  1. Newsletter Archives:
    Repurpose your old newsletters or ezines. If you’ve created multiple articles for each newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have larger ezine articles from your newsletter archive, consider breaking them down into 400-700 word chunks rather than 1,000-3,000 word articles.
  2. Forum Posts:
    If you’ve been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a “resident expert” on. All of your old forum posts that are greater than 400 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.
  3. Blog Posts:
    The whole point of blogging, besides posting frequently, is you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 400 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution. Remember that “content is king” and simply submitting a 400-word blog post devoid of any benefit to the reader only diminishes your credibility as an expert in your niche.
  4. Books/Ebooks:
    Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing. If you are the author of an ebook, you can easily flip your content into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with “what they could learn if they bought your ebook”. Keep the articles short, with bulleted or small numbered lists.
  5. Frequently Asked Questions:
    If you have an FAQ section on your website, you can repurpose the answers into 400-word Q & A or tips articles that expand the scope of the answer without going off-topic.

Ever hear the old saying, “If you haven’t seen it before; it’s new to you.” There are millions of people who have never seen your existing content even if you’ve had it published for years. Now it’s just a simple editing exercise where you slice & dice your existing content into 400-750 word articles, add an article title, resource box, some keywords and submit it.

By the way, did you happen to notice this blog entry is repurposed material from the EzineArticles Article Writing and Marketing Training Series? This training series is FREE for download or as article-a-day emails at http://www.ezinearticles.com/training/.


thelma harcum writes:

Chris, great concept of recycling your articles and newsletters. Also , if you get enough of the same
subject articles together, you have a book!


Comment provided April 3, 2009 at 11:33 AM




I’ve wondered in the past what would happen if someone uses their old content once posted in blogs or newsletter that are indexed on the web, but later want to use it for your directory?

Is there system in place that I won’t get in trouble for it or is it against the terms to use that article again and submit to your directory?

I’ve never done it because I don’t want editorial staff to think I took it from somewhere else even though it’s just an old article of mine I posted on my blog or somewhere.

Comment provided April 3, 2009 at 1:16 PM



Thanks for this great article. I was just looking around this site trying to figure out what I could write about, and didn’t even think to use my 2 years worth of blogging!

Comment provided April 3, 2009 at 1:28 PM


Lance Winslow writes:

With regards to forum posts, yes this is smart, although remember you’ll have to catch the reader up to speed on the topic, with a brand new lead in paragraph and you will need to touch it up and edit it carefully to make sure you have the right tenses, and are not refering to names of other forum posters, so carefully edit them. Then I’d like to recommend a really good ending paragraph, with either a conclusion or a summary with a strong point. – BTW, I have done this in the past, it works well if you are careful when editing.

Comment provided April 3, 2009 at 4:27 PM


Marte Cliff writes:

Thanks for the reminder, Chris. I’ve also thought about re-writing articles submitted here that contain information that’s no longer valid – such as things I wrote that referred to marketing real estate in a seller’s market.

Things have definitely changed in a few areas of the economy – and they call for either a re-write or an edit of articles that are no longer telling the truth.

Comment provided April 3, 2009 at 11:42 PM


Lance Winslow writes:

Marte, Yes, great point, I’ve encountered that although, I’ve made the articles anyway with a lead in paragraph or sentence;

“Remember when it was a sellers market at the top of the Real Estate Bubble? Let me refresh your memory as to what advice was being offered then…”

“…boy things have changed haven’t they. It’s amazing and that was just a few years ago. And perhaps in another 5-years we might be saying the same things again. Just like right now we are talking about things in residential real estate that we were discussing in 1993.”

So, maybe Marte, there is a way to use that content as a historical perspective and then you can through a little market wisdom into your article about how things have changed and how real estate is cyclical?

Just a thought, that’s kind of how I got around the outdated old newsletter articles and older content in my industry.



BTW – I will modify this blog comment post into an article to help folks that want to re-work older content into only articles from a historical perspective. Because history repeats and it does matter.

Comment provided April 4, 2009 at 10:10 AM



What great ideas here. Just on the off chance that there are any people reading this who have written something about a travel experience whilst visiting the Gold Coast in Australia. I would like them to contact me.

Comment provided April 6, 2009 at 2:50 AM


Geoff writes:

I like the forum post idea. I`ll take a look at some of my old ones to see if there are any that are suitable for article creation.

Comment provided April 6, 2009 at 8:20 AM


Judy writes:

How much of my blogpost do I need to change to stay out of the jurisdiction of the duplicate content police?

Comment provided April 6, 2009 at 9:38 AM




I cannot answer for what the search engines will or will not do with this but what I can tell you is that your articles do not have to be exclusive to EzineArticles but they do have to be 100% exclusive to you.

Many of your authors do send us their blog posts in the form of articles and what Marc is suggesting here is that you can repurpose the blog post that you have already written by editing it (taking the meat of the post) and adding an article title, resource box, some keywords and submitting it as an article.

I would suggest that if you are using anything that is posted elsewhere that you have your name on it. This will prevent your article from being rejected wrongly by our editors who may not be able to determine who owns the content.

Comment provided April 6, 2009 at 2:37 PM



Another way to think about this issue:

Existing articles on your website are new to everyone who has not seen it before.

As long as you don’t submit 100% of every single one of your blog entries (I usually recommend a maximum syndication of 60%), I’d argue that you are only trying to help your ideal market to better benefit from your expertise (via submitting them to EzineArticles) instead of waiting for the market to stumble on your website for the same content. :-)

Comment provided April 8, 2009 at 5:14 AM



Hello Christopher & Judy,
Thanks for the great advice.
Just posted a rehashed article and it got accepted.

Comment provided April 14, 2009 at 12:43 AM


Mel Menzies writes:

Don’t want to sound like a know-it-all but I’ve been doing this since I started submitting to EzineArticles. I keep a record of all the keywords I’ve used in each blog post (and highlight them in the article itself whilst it’s a Word document, though this, of course, is not evident when it’s posted). Then I either write a new opening para and perhaps a new ending, or I shuffle the content about. And I always, always, change the title by using different keywords from my list; and sometimes I change the subtitles too, in the same way.

Comment provided April 19, 2009 at 12:58 PM



Hello Chrisopher,

Thanks for the advice. I did not know that we can re-cycle articles and submit them for approval.

I will be on my feet to increase traffic to my site.


Comment provided May 6, 2009 at 10:30 PM


Debby writes:

thanks, Chirs.
I am really in the trouble how to make fresh content in my blog, but now i think i am on the way after i have taken your advice.

Comment provided March 13, 2010 at 12:41 AM


Renz writes:

Thanks for that great info!!

Comment provided May 20, 2010 at 7:05 AM


Thelma Harcum writes:

Recyling content is easier to do today because of the niche phenomena. A stronge niche can take you into
many levels of thought, practice and possibilities.

By understanding all things associated with your niche, you can develop many, many subjects to write about.

Your niche keywords is the answers to anyone who want to write new content. So, Key words search works! Google have a free Key word program.

Also, I notice, that many sites are becoming review sites. By interviewing someone about the topic in view, your website become
inclusive, diversified, and most of all interesting.
There’s nothing like peering into the lives of others to get another point of view.
Thats why Soap Opera programs and reality shows are so popular today.
People just don’t always make contact with others enought to even learn what’s on the other side of the
As writers, we are also reporters-so don’t be afraid to talk to people. When you do, and you get information vital to your subject, it gives more validity to your as a writer and your article.

Also You can collect information on your subject from free literature whereever you go. Information is everything and that is what is so valuable!

You can also make indexes cards of your subject ideas and even make a file in your Word Process so that you won’t get lost and I always like to keep a notebook in my car, purse, and of course a big notebook I write in to record my activities everyday.
I make a special note on a page, usually above it if I come up with a good idea or want to get back to it later.

This really help to keep your thoughts focus and directional.

I think this is a wonderful subject-repurposing old content- to continue to discuss by the way. Even after reading the comments on this page
on EzineArticles (5 ways to repurpose your old content) I learned something new.

I hope my comment shed some new light on the subject. Thelma Harcum

Comment provided November 20, 2012 at 6:53 AM


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