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5 Ways to Repurpose Your Old ContentRate This Post:
Everything old is new again… Earlier this week we offered you (20) Article Topics to Get You Unstuck. Today, we bring you (5) ways to repurpose your old content. Why wrack your brain coming up with fresh content when you may already have a wealth of valuable, original content only a few mouse clicks away?
Ever hear the old saying, “If you haven’t seen it before; it’s new to you.” There are millions of people who have never seen your existing content even if you’ve had it published for years. Now it’s just a simple editing exercise where you slice & dice your existing content into 400-750 word articles, add an article title, resource box, some keywords and submit it. By the way, did you happen to notice this blog entry is repurposed material from the EzineArticles Article Writing and Marketing Training Series? This training series is FREE for download or as article-a-day emails at http://www.ezinearticles.com/training/.
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Chris, I’ve wondered in the past what would happen if someone uses their old content once posted in blogs or newsletter that are indexed on the web, but later want to use it for your directory? Is there system in place that I won’t get in trouble for it or is it against the terms to use that article again and submit to your directory? I’ve never done it because I don’t want editorial staff to think I took it from somewhere else even though it’s just an old article of mine I posted on my blog or somewhere. [Reply] Comment provided April 3, 2009 at 1:16 PM
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With regards to forum posts, yes this is smart, although remember you’ll have to catch the reader up to speed on the topic, with a brand new lead in paragraph and you will need to touch it up and edit it carefully to make sure you have the right tenses, and are not refering to names of other forum posters, so carefully edit them. Then I’d like to recommend a really good ending paragraph, with either a conclusion or a summary with a strong point. – BTW, I have done this in the past, it works well if you are careful when editing. [Reply] Comment provided April 3, 2009 at 4:27 PM
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Thanks for the reminder, Chris. I’ve also thought about re-writing articles submitted here that contain information that’s no longer valid – such as things I wrote that referred to marketing real estate in a seller’s market. Things have definitely changed in a few areas of the economy – and they call for either a re-write or an edit of articles that are no longer telling the truth. [Reply] Comment provided April 3, 2009 at 11:42 PM
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Marte, Yes, great point, I’ve encountered that although, I’ve made the articles anyway with a lead in paragraph or sentence; “Remember when it was a sellers market at the top of the Real Estate Bubble? Let me refresh your memory as to what advice was being offered then…” “…boy things have changed haven’t they. It’s amazing and that was just a few years ago. And perhaps in another 5-years we might be saying the same things again. Just like right now we are talking about things in residential real estate that we were discussing in 1993.” So, maybe Marte, there is a way to use that content as a historical perspective and then you can through a little market wisdom into your article about how things have changed and how real estate is cyclical? Just a thought, that’s kind of how I got around the outdated old newsletter articles and older content in my industry. Sincerely, Lance BTW – I will modify this blog comment post into an article to help folks that want to re-work older content into only articles from a historical perspective. Because history repeats and it does matter. [Reply] Comment provided April 4, 2009 at 10:10 AM
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Judy, I cannot answer for what the search engines will or will not do with this but what I can tell you is that your articles do not have to be exclusive to EzineArticles but they do have to be 100% exclusive to you. Many of your authors do send us their blog posts in the form of articles and what Marc is suggesting here is that you can repurpose the blog post that you have already written by editing it (taking the meat of the post) and adding an article title, resource box, some keywords and submitting it as an article. I would suggest that if you are using anything that is posted elsewhere that you have your name on it. This will prevent your article from being rejected wrongly by our editors who may not be able to determine who owns the content. [Reply] Comment provided April 6, 2009 at 2:37 PM
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Another way to think about this issue: Existing articles on your website are new to everyone who has not seen it before. As long as you don’t submit 100% of every single one of your blog entries (I usually recommend a maximum syndication of 60%), I’d argue that you are only trying to help your ideal market to better benefit from your expertise (via submitting them to EzineArticles) instead of waiting for the market to stumble on your website for the same content. :-) [Reply] Comment provided April 8, 2009 at 5:14 AM
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Don’t want to sound like a know-it-all but I’ve been doing this since I started submitting to EzineArticles . I keep a record of all the keywords I’ve used in each blog post (and highlight them in the article itself whilst it’s a Word document, though this, of course, is not evident when it’s posted). Then I either write a new opening para and perhaps a new ending, or I shuffle the content about. And I always, always, change the title by using different keywords from my list; and sometimes I change the subtitles too, in the same way. [Reply] Comment provided April 19, 2009 at 12:58 PM
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Chris, great concept of recycling your articles and newsletters. Also , if you get enough of the same
subject articles together, you have a book!
Thelma
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