Discover a unique approach to writing clear, concise articles aimed at your ideal audience.
Prepare to go on a little journey into the imagination…
Imagine if you will a banquet or meeting room full of your ideal readers. They’re all sitting at round, white linen covered tables having just finished a fine lunch and are enjoying light conversation with the other people at their table. The servers have just finished clearing the dishes. Coffee has been poured.
You step up to the microphone at the front of the room and politely get the room’s attention. All eyes turn to you in rapt attention – after all, this is why they’re here. The people in the room are expecting to walk away having discovered some nugget of valuable information on the topic promised in the Lunch-N-Learn title.
You now have 5 minutes to convey the message you’ve been invited to deliver.
This little mental exercise can provide a wealth of insight into what your readers are expecting from you. That insight can lead to better, clearer and more effective articles.
Let’s distill the scenario above into its component parts and discover how these things can contribute to the success of your articles:
- “… a room full of your ideal readers…” – When you write, first imagine who your ideal reader is for this particular article. Write specifically to them.
- “…enjoying light conversation with the other people at their table…” – People are busy with their lives. If you’re going to take them away from what they’re doing, you need to provide something of greater perceived value than what they’re currently doing.
- “…get the room’s attention.” – As an Expert Author, you need to do the same. Entice them with a title that draws them into reading your article.
- “…this is why they’re here.” – Understand what your reader is hoping to gain from your article, and then give it to them!
- “…topic promised in the Lunch-N-Learn title.” – Your title makes a promise to the reader. Deliver on that promise!
- “…you now have 5 minutes…” – The amount of information in your article should be about equal to what would be delivered in a 5 minute presentation. Keep it short, sweet and concise.
- “Go!” – All your planning amounts to nothing if you don’t execute. So put this new-found knowledge to good use and write some articles!
Do you have a favorite method for getting yourself into the proper “article writing groove?” If so, tell us about it in the comments section!