We’re all guilty of being perfectionists at one time or another. Maybe it’s having that perfectly manicured lawn or in my case, a driveway that is perfectly snow plowed (it’s like -18°F / -27.7°C right now) . That’s okay. Being anal-retentive about some things in our life is normal, and maybe even necessary for our emotional well-being.
On the other hand, being a perfectionist about your articles is something you simply CANNOT afford to do. If you are, I want you to stop RIGHT NOW. I mean it! Put up your right hand and repeat after me, “I do solemnly swear to never again spend hours polishing my articles to a perfection level. Starting now.”
It may seem odd that I would actually extol the virtues of creating imperfect articles. But think about it — why do people want to read your articles? Is it for the amazing grammatical prowess it demonstrates? Is it for the great meter and rhythm of the words? No.
It’s for the content!
The more articles you have out there, the more readership you’re going to attract;
The more readership you attract, the more exposure you get;
The more exposure you get, the more traffic your website gets;
The more traffic your website gets, the more sales you make;
The more sales you make, the more money you earn!
Do the math:
Imagine setting aside 90 minutes per week to write articles. In a month, you’ll have written & submitted/published about (4) articles.
Now imagine writing and submitting (2) great, but not perfect, articles in that same 90 minutes. By the end of the month you’ll have written & submitted (8) articles! That’s a 100% increase in productivity. You reap the benefits of building your article inventory faster and your readership gets instant access to twice as much value from your area of expertise!
Now submit your imperfect articles today because the market will still love you and your article content! (and we might love you too.)
What do you think? Are you guilty of being a perfectionist too? What has that cost you in terms of lost exposure and lost opportunities?