Biana Babinsky Interviews Knight

EzineArticles expert author Biana Babinksy of AvocadoConsulting interviewed me.

As you know, I am a bit proponent of using article marketing to market your business. This is why I am very excited to interview Christopher Knight, the CEO of

Biana: Many of us have had careers before getting into online marketing. What is your background? What did you do before starting

Christopher: Before EzineArticles I was the Founder & CEO of SparkLIST, a permission-based email newsletter hosting service provider. I’ve been involved in several dot com companies since the mid 1990s ranging from website design, web hosting, running an ISP and an email newsletter advertising network.

Biana: Please tell us how got started. How did you get the idea for it? When did you launch it? What inspired you to start it?

Christopher: started in November of 1999 and our team acquired the site from its original owner as part of a 30 site roll up. I had raised VC and went on a buying spree to acquire sites that provided value for email newsletter publishers. EzineArticles was one of the 30 sites acquired.

The site was largely ignored between 2000-2004 due to other competing priorities and then in August of 2004 our team scrapped the entire site and started all over again. The old model for the site included only the article title, author name and article summary…and our site visitors had to give up their email address in order to get access to the full article. Seemed like a smart idea in the late 1990s but no longer a smart idea in today’s world.

Biana: How many authors/how many articles do you have at EzineArticles now?

Christopher: As of this interview, over 150,000 expert authors in 570 different niche markets have registered and we’re hosting a little over 1.25 million unique/original articles.

Biana: Why is it important for business owners to write and submit articles online?

Christopher: Business owners gain market credibility, exposure and traffic back to their website in exchange for writing and submitting short 450-700 word articles centered around their expertise.

They are essentially exchanging content for highly pre-qualified visitors/traffic back to their website.

Articles are usually ‘how to’ or do it yourself informational type articles and they are followed by a “resource box” at the very bottom of each article. The article body is where the expert gives of their expertise; the resource box is where they get to promote themselves and give a link to their website.

Example: If an business owner is an expert in Vacation Rentals and wrote articles about various beach, cottage and vacation rentals; the visitors who come to the expert authors website are already interested in the topic they are reading… hence they are pre-qualified visitors (the best kind!).

Biana: Can you give your top three tips for business owners who are just starting with writing and submitting articles?


CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.

QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to (means you can also use your articles on your own website).

After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an “article agent” that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.

Biana: Once we submit our articles to, how can we make them stand out among other articles?

Christopher: Considering less than 15% of our members write more than 10 articles; the easy way to immediately DOMINATE your niche is to enter yourself into the top 15% club of expert authors who write more than 10 articles! Yes, it’s this simple.

On the quality side, make sure your articles offer unique tips, tricks, strategies, and ideas that are not the same rehashed tips you see in every article written by a lazy expert copying some ideas found elsewhere.

Be sure to include your author photo and extended bio as this builds more credibility and gets you access to more exposure within as we restrict certain features to authors with their photo uploaded.

Biana: What’s ahead for the article marketing industry in the next 1-3 years?

Christopher: Every month the quality standards continue to rise and that means low quality thin content writers will find it harder and harder to get their content accepted by the best sites.

It’ll continue to take a higher volume of articles to make the same impact that a lower volume would do today. This is largely due to the rising content supply and competition… but again, remember that only a minority of expert authors publish beyond 10 articles. You should aim to be the expert author who writes way more than 10 articles.

There will continue to be a shortage of really high quality original & unique articles. Ultimately, there are no easy short-cuts to produce high quality work. You can stand out easily in the crowd of fellow experts by only putting out high quality work; but don’t be paralyzed by writing for perfection. Perfection is not necessary. Massive writing & article submitting action is if you want to be really successful.

Any questions?



Hi Biana! Perhaps you don’t remember me, but I remember your lessons!

Nice interview, Chris!

I agree with you.

Perfection is not necessary in the beginning, if an author writes using bullet points and following the basic pattern: introduction, development and conclusion, giving useful advice or information. The content is what really counts.

Later everyone learns how to write better, how to writer short and very objective articles, how to write for many related categories, how to discover the best keywords for their titles, etc.

Comment provided October 14, 2008 at 11:06 AM


Karen Miller writes:

Thanks for the informative article. I am shocked that less than 15% of the authors have written more than 10 articles each. Shccked and inspired… I am now going after all of my niche areas with new articles each week. Thanks for the inspiration.

I have been an online author for several years and EzineArticles is always at the top of my recommendation list to people wanting to increase their marketing presence.

Thanks for a great article and a great web resource!

Comment provided October 14, 2008 at 11:57 AM


Audrey writes:


Very nice interview. I didn’t know you scrapped the entire site and started over.

Comment provided October 14, 2008 at 2:52 PM




The former site had a model that was out-dated and there was no easy way to repair it as it was not-salvageable… not to mention it made no sense to force users to give up their email address in order to see the full article. Made sense in the early days but no longer a responsible thing to do in the current environment.

Members can safely assume we have no intentions of ever starting all over again and that the current model and supporting infrastructure will only be enhanced going forward as it’s been for the past 4 years.

Comment provided October 14, 2008 at 3:19 PM


Shirley Bass writes:

Interesting interview and inspirational. You have worked hard to get EzineArticles in the reputable position it is in today. Congratulations, I admire your tenacity and success!

Just think what it would do for our niches if we wrote several articles a day. I can see it now and know the results it would produce.

This interview is food for thought Chris…

Shirley Bass

Comment provided October 14, 2008 at 4:41 PM


Sandy Shaw writes:

This is a most interesting interview. I have always sought to submit the highest quality articles I can produce. Some may not be very good – but I aim to write with proper grammar and punctuation – the best I can do – without being over-polished.

Most of my 625 articles are written from a specifically Christian and spiritual viewpoint.

My notes from teaching talks and addresses are edited or re-written – and at present, I am producing material for a three week NOVEMBER VISIT TO KENYA to teach in the slums and jungle clearings.

Comment provided October 15, 2008 at 8:06 AM


Biana Babinsky writes:

Chris, thank you for agreeing to do the interview and sharing article marketing tips with us! I enjoyed learning more about you and EzineArticles.

Christina, I definitely remember you! Glad to hear you remember my lessons.

Biana Babinsky

Comment provided October 15, 2008 at 11:31 AM



Great interview and tips for getting more views with EzineArticles. Congratualtions on the expansion and success that you are experiencing with Looking forward to being more involved and submitting more articles about health tips, and stress management.
Annie B Lawrence

Comment provided October 15, 2008 at 11:39 AM



Great interview and information. Since joining here in February of 2007, 100,000 more articles writers have joined. This shows just how competitive article writing and marketing has become, and why you need to follow Chris’s 3 tips – consistency, quality, and quantity. This has worked for me. Thanks for sharing this interview.

Comment provided October 15, 2008 at 12:03 PM


Emma Martin writes:

Great interview, Chris. I didn’t realize that EzineArticles as we know it only started in 2004. What the site has become today is an amazing achievement for such a short period of time.

Comment provided October 16, 2008 at 2:27 PM


Lance Winslow writes:

Good advice there indeed. Keep doing intereviews like this and please keep sharing them with all of us. I love to sit in Starbucks and read this blog when I am not writing articles. I really motivates me to write better quality articles and really focus on the niches I write in. Thank you.

Comment provided October 16, 2008 at 8:58 PM


Mohamed Beshr writes:

Very interesting interview, and thanks for EzineArticles for the great help that he introduced for all internet marketers.

Comment provided October 17, 2008 at 11:41 AM


Diane writes:


I’m a newbie to the internet busineess.
I’m hoping to make money from this business and have found myself lost in a sea of information.
I do like how EzineArticles lay out their site and how easy it is to navigate.
The idea of writing articles in your niche market and submitting them to EzineArticles is surely a good way to get established in this business. Thanks for all your information.

Comment provided October 18, 2008 at 10:15 AM


PW writes:

I also can’t believe that less than 15% write more than 10 articles. I believe this interview has inspired me to join and start writing articles.

To Your Success, PW

Comment provided November 1, 2008 at 8:38 AM


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