Include Your Full Name
Resource Box Tip: Always include your FULL Name in your Resource Box.
Failure to include your full name at the start of your resource box tells us that you aren’t interested in a relationship with your reader and only care about getting a click back to your website. Your name as stated in your Author Name (we call it the By-Line) should be restated at the start of your Resource Box for maximum credibility.
That’s an interesting view Chris…
I believe the relationship starts when the reader begins to read the article, at which point they already know the author’s name.
The relationship should be cultivated throughout the article until a point is reached where the reader is encouraged to do something, and the place for this is in the resource box.
Please don’t penalize authors for not sharing your view of the article’s ultimate purpose. For many of us this is simply business, and we want to get the readers to our website to begin building the relationship in earnest.
Regards,
Peter.
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