Two years ago I wrote an article encouraging authors to write articles that were localized. Example: If you were a beach travel expert, you might write articles about each beach you’ve been to and why they are great, tips of what to bring along or how to enjoy each beach, etc.
Two months ago, I pulled that article because I saw that folks were abusing the concept by including local keywords in their article title, but then the article body didn’t offer any delivery on the promise made by the locale offered in the article title.
Effective immediately, we’re going to reject articles that mention a locale in the article title, but fail to deliver on something unique about the locale in their article body. Enough of this nonsense!
Key point: Whether you’re writing about a locale or anything, you must deliver in the article body on the promises made in the article title.