I’m just wondering why we can not add images on our articles. Now days, bandwidth volume or downloading speed is not a big deal anymore.
Great question here’s why we don’t allow images in articles:
- It has nothing to do with cost or download speeds.
- It has to do with a test we did a year ago where we tested image ads. The campaigns did well for us, but significantly cut down on the CTR (Click Through Rate) on the links in the Resource Boxes…essentially halving the traffic we were sending to our members.
- That means yes, we are forgoing image ad revenue in exchange for our members receiving the current high volume of visitors leaving EzineArticles.
Everytime I look back at which decisions helped ensure our growth rate, it was our decisions on what we didn’t do that kept the model in tact. Simplicity, speed, usability, & functionality/utility rules.