Earlier today, I had posted on Twitter:
A member emailed me privately: “How would MY URL make YOU look good?”
Quick Answer: When our visitors leave EzineArticles.com to visit your website; if they have a positive experience, then we just delivered value to them. If they bounced back instantly or left disgusted, then we failed our visitor. Take this 1 step deeper: We have a responsibility to make everyone who refers traffic to EzineArticles… to look good also for having done so.
This whole concept of EzineArticles being “user-obsessed” is largely misunderstood by many our members.
In our early years, we focused almost exclusively on being “member-obsessed”… because we knew the EzineArticles platform was only as good as the quality of our membership (something we will never forget).
Along the way in growing this site, we began to realize that millions of people every week count on EzineArticles for many reasons… beyond the needs of what our authors might prioritize.
We’re causing a great deal of friction with a small minority (like ~1%) of our members right now who (in our opinion, and the opinion of many users who write to us daily) don’t deliver a positive user experience to our visitors and therefore become a liability.
Today’s message is to help the minority of members understand why we care about delivering a positive user experience… Thankfully, a message the majority of our members already “get” because they know how to tune into writing for the end-user in mind including giving a URL in their resource box that will delight them (instead of disgust).