What are your total URL Clicks received divided by the total live articles in your account?
This percentage would show you how much traffic your articles are generating on average, each…or would they?
First, feel free to comment on this blog entry and share what yours is… but let’s take a closer look at the 8 ways this CTR (Click Through Rate) number can be skewed or perhaps not as important as you may think.
- It’s not accurate because LENGTH OF TIME is a variable we currently don’t provide – ie: monthly cut-off data.
- It’s only partially in your control. You can only optimize so far and then you’re at the mercy of market interest.
- It doesn’t factor in how much traffic your EzineArticles generate from sites and ezines that syndicate your content. This is a major factor for most.
- Forget about scoring a high CTR percentage. Consider for a moment the URL Clicks CTR compared to your total article views… What would you rather have: 1000 article page views and 50 clicks (5% CTR) or 7000 article views and 210 clicks (3% CTR)? Me? I’d go for the lower CTR and higher total clicks delivered!
- Different niches provide different CTR by nature.
- Instead, analyze ALL of your articles and look for individual article patterns to see if you can draw actionable conclusions as to what type of content matched with what type of compelling resource box offer creates the best overall desired performance. ABT! (Always Be Testing!)
- Never lose site of the most important user: Your reader! They can sense ‘thin’ content in a few milliseconds…and they are gone. Obsess over your readers and the URL clicks will take care of itself.
- Worry less about scoring big numbers with a handful or articles and instead focus on covering your niche expertise in greater article volume & depth. Too many members focus a core chunk of their energy on over-optimizing existing content when they could focus the same energy on expanding their article inventory.