We’re trying a Social Proof experiment on our home page in the left navigation that refreshes once a minute.
It shows you who just signed up and which city & country they are from (but doesn’t disclose who they are or any personally identifiable data):
What do you think of this?
What should be really interesting is watching this around the clock to see where the signups are coming fromÃ¢â‚¬Â¦ as I know they peak in whichever countries the sun is currently shining on.
Insider Info: We’ll also be testing the copy below the box to see which words create the highest conversion to new member sign ups… and after that is optimized, we’ll go a 2nd layer deeper to figure out which sign up words create the most conversions that end up doing something, sending in their first article & engaging their account vs. just signing up and not engaging.