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How To Be UniqueRate This Post:
Juanita writes:
Could you imagine if Burger King said to themselves, “Hey, we can’t compete because there is a McDonalds on every major intersection corner…so let’s give up.” Nonsense! Every expert has a unique viewpoint on most every topic or issue within their niche. If they didn’t, they’d hardly be an “expert”, right? Your job is to share your unique perspective on every issue and sub-issue within your field of expertise. What to do:
How about you? What kind of advice would you give Juanita?
23 Comments »2
Great post! I think you have in one short post brought the most powerful information to light that I have seen on the net for a long time. The biggest problem that I see is the “copy cat” syndrome. Everyone producing articles that are no more than the revision of copy that they think will sell. I am currently reading a book in which the author is speaking to the subject of innovation. Now I know that innovation is sort of the new hot topic, but it is what makes the world go round! Not everyone can create new ideas, products, or materials, however everyone who is passionate about a niche can express that passion in a unique way. That is innovation. Everyone can’t make money teaching people how to make money, teaching people how to make money, teaching people how to make money (you get my point). The same is true with products that help you with sit ups, push ups, etc. If you are going to write about any popular subject, you must come to that subject with your own thoughts, ideas, and innovation. It is in this innovative way that, as you said, really establishes you as a true expert. Comment provided May 2, 2008 at 9:10 am
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It’s all about personality! Show it; use it! You can have a handful of folks write about the very same thing and they will all be different based on writing skills, perspective and… personality! So if everything is equal, it’s your personality shining through that will separate you from the rest and keep folks interested! Remember, people like doing business with people — not articles. ;-) Comment provided May 2, 2008 at 9:57 am
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Whatever it is that your trying to sell will stand out in a crowd if you add the personal touch or real life experience you have had. If you use personal emotion in your writing of articles as well as books the reader or prospect WILL pick-up on that. That will also get the much needed creative writing work flowing with ease! Dan Przyojski Comment provided May 2, 2008 at 10:05 am
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While not a requirement you must write about something that you Love or are at least passionate about otherwise you arent going to last very long. Comment provided May 2, 2008 at 11:21 am
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I keep a notebook with me at all times, and I mean ALL times so that I can jot down ideas of things that spark me. (in the car, in the shower, working out at the gym, etc) These ideas come from real life circumstances, both mine and other peoples and often they do not come when you are outwardly looking for them. But once you get into the habit of becoming more conscious of the abundance of content all around you, and capturing your ideas, you will be able to expand on the ones from your notebook that move you. Live Your Dreams, Jill Comment provided May 2, 2008 at 11:37 am
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Unique! In fact one should also keep a notebook at bedside. You get terrific ideas in your dreams too. For this I’d like to add to Chris’s list ‘creativity and intuition’. If you are creative and intuitive you can have insights that always elude routine writers. Comment provided May 2, 2008 at 1:31 pm
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How can you be uniques? Hmmm. Let’s see. There’s only one Juanita right? There’s your answer! No one will right like you or say the same things as you in quite the same way. That’s my perfect answer Comment provided May 2, 2008 at 1:40 pm
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How can you be unique? Hmmm. Let’s see. There’s only one Juanita right? There’s your answer! No one will write like you or say the same things as you in quite the same way. That’s my perfect answer. Comment provided May 2, 2008 at 1:41 pm
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Good tips Chris! I tell my students and members this: “There are more people out there waiting to hear your message, who can only hear it uniquely from you, than you can ever get to in your lifetime.” And if you will allow me Chris, everyone can get that quote on a mini-poster at http://www.TheArticleGuy.com/quote.pdf Comment provided May 2, 2008 at 8:00 pm
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Thanks for writing it loud and clear Juanita. Absolutely! There’s only one unique you or I or anyone out there. Your post took me good as I relate it to my writing interests, especially featuring world movers and shapers whose bios are written thousandfolds through the years. But, there are folks out there waiting for our own hook, slant, or, ooomph. G’day! Comment provided May 2, 2008 at 8:31 pm
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Awesome post, Juanita! In order to position yourself as a recognized, sought after expert, it is imperative to make your goal uniqueness. Set yourself apart from the standard, cookie-cutter approach to sharing information with others. Put a little “twist” and your own personal “flair” into your writing. After all, there’s only one YOU in this world. Write On! Comment provided May 3, 2008 at 12:08 am
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I think if you love your job you are unique. Many Thanks Comment provided May 3, 2008 at 3:24 pm
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Juanita, you can be unique if you try to find what you can do better than your competitors. Read their articles and look for their mistakes. Write your articles avoiding the mistakes of the others and be always honest with your audience. Be extremely helpful in the service you provide, give nice bonus with your products and good discounts to the customers that buy from you. If you sell what everyone else sells or if you provide common services, you have to give to your customers many incentives to make them buy from you, or make them choose you for the work they need. The more you give, more are your chances to receive something in return and achieve your goals. Comment provided May 3, 2008 at 5:19 pm
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Great advice - I love the Burger King analogy. Brilliant! I also like Booker T. Washington’s quote, “Excellence is to do a common thing in an uncommon way.” Everyone is different, so each person has something special about them, a unique way of looking at life. The trick is to throw caution to the wind and have the guts to be yourself. If you’re thinking, “Even if my way of doing things is different from everyone else?” - My response would be, ESPECIALLY if your way of doing things is different from everyone else! And now I have to make a quick burger run. Thanks for the advice and thanks for the craving. Comment provided May 3, 2008 at 11:34 pm
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Joi. I like your example Comment provided May 4, 2008 at 9:17 pm
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Juanita: If you don’t think you have anything unique to say, remember this: your audience does not know your subject like you do. Things you may consider mundane or stuff “everyone knows” simply isn’t true. The most responded to article I’ve written was on “basics” not something obscure. Just look at your area of expertise in YOUR unique way and explain it YOUR way and it will be unique. Comment provided May 5, 2008 at 5:00 pm
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Two points to make here. What I’ve found is sure, you want good original content, but more important isn’t WHAT you’re writing - it’s HOW you’re writing it. Expressing in writing your coherent articulate thoughts is what interests people most of all. Do your research and put the key issues into your own words. Haven’t you ever read something that captured your attention by virtue of the style of the writer - more so than the actual material. Saying the obvious is ok as long as you say it exceptionally well and captivatingly (hey I think I just invented another word again..). If Jaunita or whomever is pessimistic due to the sheer magnitute of existing content - well that’s a reason to charge ahead - not bale out. Lots of people have lots to say about your topic - check em out. Select the best points, collect them, and paraphrase and organize them for your reader. You’re doing your readers a service by aggregating quality of content on your topic and by sharing it articulately. Comment provided May 6, 2008 at 10:24 pm
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Love the post Chris and all the comments as well. All great advice that we all need to hear over and over as writers. I just hit a milestone here at ezine articles and got 14 articles published and got expert status. I am excited and look forward to continuing my submissions. During the time I was writing my book Love’s Secret Live Your Lifef In Love. The critic in me kept telling me that I didn’t have anything to say that people wanted to hear. I kept picking it back up and finished it last year. I have recieved three awards for the book in Self Help. The lesson I have learned in writing is just keep doing it. The more I write the better the connection to the creative flow and the less I hear the critic. Comment provided May 6, 2008 at 10:57 pm
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Hello to everyone, There is a lot of good advice on this blog about personal writing skills and making your personality stand out for the readers. These were words I needed to hear. I was beginning to feel less talented as I read other articles with brilliant thoughts articulated so well. I shall preserver. I feel the more I write about my niche the eaiser it will be for me to come up with new ways to describe it. Thanks to everyone, Shirley Bass Comment provided July 13, 2008 at 12:04 pm
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My eBook writing students have expressed the same concern. They feel that there are so many eBooks already available, no one will be interested in what they have to say. I will direct them to this post and add one more thing - there are people around the world who need to read what you have written because no one else will write it exactly as you will. It is your duty and obligation to let people read it the way only you can write it.