How to be unique when almost every topic has tons of articles about it already out there?
Could you imagine if Burger King said to themselves, “Hey, we can’t compete because there is a McDonalds on every major intersection corner…so let’s give up.”
Every expert has a unique viewpoint on most every topic or issue within their niche. If they didn’t, they’d hardly be an “expert”, right? Your job is to share your unique perspective on every issue and sub-issue within your field of expertise.
What to do:
- Forget for a moment that there already is a high ‘supply’ of articles already in your niche.
- Chances are pretty high that the ‘long tail’ within your niche has been ignored or under-served.
- I recommend writing 40% of your articles for the ‘head’ of the long tail and 60% for the ‘long tail’ itself.
- Stop researching what everyone else is doing. Think for a moment about the problems and issues your clients, vendors, and employees or stakeholders face. Now, write to solve those issues.
- Revere your uniqueness. No one on Earth sees or evaluates your niche like you do. Share your unique viewpoint.
- There is so much ‘thin’ content out there that it makes it very easy to immediately rise above mediocre content.
- Create an article content creation plan that chunks down various areas of your niche that you’ve deemed critical to cover.
- Poll your members, clients, prospects, whatever and ask them which areas of your expertise they’d like to hear more about.
- In the end, you’re competing against yourself. When you write compelling quality article content, your words and profile will immediately rise to the top.
How about you? What kind of advice would you give Juanita?