Article content is article content is article content…until it provides the end-reader with a meaningful distinction.
“Distinction” defined: A discrimination between things as different and distinct. (Princeton.edu)
- A distinction is really about helping your reader to make a personal discovery that they perceive as valuable.
- Your challenge is to deliver multiple distinctions (buckshot approach) because you won’t always know which distinction will resonate/impact with your readers.
- Every word that you use that doesn’t assist with the meaningful distinctions is actually noise or meaningless distinctions. Write your article and then strip it naked until you’re left with the essence of your message.
- Because you’re the expert in your niche, your research prior to writing the article based on client/member feedback should have already helped you frame which distinctions are critically important to your ideal reader.
- Your job is to outline and clearly define what your reader SHOULD and SHOULD NOT pay attention to when it comes to the material you’re presenting.
- Lastly, to knock the ball out of the park, make sure your Resource Box at the bottom of your article body continues the ‘meaningful distinctions’ theme by being highly relevant and useful to your reader. You do this by offering them something (example: a free relevant report) rather than grandstanding about your greatness.
How do you ensure that you add meaningful distinctions in your articles?