Demonstrate a Clear Purpose

When writing articles, your reader wants to quickly know and understand your clear purpose in 2-7 seconds, not 2-7 minutes.

Here’s some tips to help you figure out how to demonstrate a clear purpose:

  • Before you begin your article, establish a clear goal/objective for what you want your reader to leave with after they read your article.
  • Restrict your paragraphs to no more than 7 sentences.
  • Build paragraphs in a logical order where the first sentence states your primary point and the following 2-7 sentences further reinforces your first sentence in each paragraph.
  • Use bullets and numbered lists.
  • After you’ve completed your article body, ask yourself, “Have I delivered on the promise I made in my article title?”

How do you personally demonstrate a clear purpose in your articles?


Edward Weiss writes:

Good question. I just focus on the title and write from there.

I can get a good 300-400 word article out in a few minutes by just freewriting on the topic in the title.

This gives the article a nice conversational style while still remaining relevant to the topic at hand.

Comment provided March 24, 2008 at 2:39 PM


Karen Cook writes:

As always, Chris…YOU da teacher! I’ve learned so much from you about article writing. Now I just have to get busy again with proving I have taken it all in!


Comment provided March 24, 2008 at 7:56 PM



appreciate the tips on writing sometimes I forget why i’m writing articles/blogs.

Comment provided March 24, 2008 at 11:41 PM



Great thoughts on this topic, Chris. I like to think of it as teaching or explaining your point during the article, while still leaving the reader wanting a little bit more.

Comment provided March 24, 2008 at 11:49 PM



Back to the basics. Yes, we must always stick to the basics. We are writing for our readers, that too, international readers; not for our self indulgement or an exhibition of our skills, knowledge and prowess. The readers must finish the article with a feeling of euphoria hungry for more. Else, the author will be finished!

Comment provided March 25, 2008 at 1:29 AM


Brigitte Nadeau writes:

I love your last point

‚¬“‚¬“Have I delivered on the promise I made in my article title?‚¬

This is going to be the first question I will ask myself before I submit my next article.

Brigitte Nadeau
52 Free weekly tips on attracting more of what you want at:

Comment provided March 25, 2008 at 6:53 PM



Great post and good insight into creating winning articles. I am learning alot from these posts from all of you including Chris. Thanks to all of you.

Comment provided April 2, 2008 at 9:46 PM


Byron writes:

This is a great article for people who are not professional writers. Articles like these should realy help the overall quality of the site.

Comment provided April 6, 2008 at 10:13 AM


John Whelan writes:

Thanks Chris,
Writing to capture the reader at the beginning and presenting a captivating title earns readers.

Comment provided April 6, 2008 at 10:55 AM


Lance Winslow writes:

Titles are so important and a good title with proper key wording, word plays, alliteration or rhyming words sure does wonders to the article read counts.

Comment provided April 6, 2008 at 4:15 PM


Zack Katz writes:

Ah, “the promise of the article title”…I find myself altering the article title after having written the article!

Sometimes, I am laser-focused, other times I end up scrapping the entire post because it’s so spread out. That’s the fun with blogging, I guess.

Comment provided April 7, 2008 at 3:03 PM


Ariel Frost writes:

Thanks for this helpful article. I will apply these techniques next time on my next content writing thanks.

Comment provided November 25, 2011 at 10:59 PM


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