Is Your Resource Box Missing A CTA?

Today’s article writing lesson is aimed at the Expert Author who is an expert at their craft, but perhaps not the best in the area of Sales & Marketing.

The tip: Make sure your Resource Box has a Call To Action (CTA) in it.

Examples of Resource Boxes with good CTA’s:

  • Visit my website at: to discover how you can get [insert benefit here].
  • Sign Up For A Free Weekly Email Newsletter To Solve More Problems Like These:
  • Get a Free Special Report that gives you 16 ways to build your email newsletter at

Skip the blah blah blah about all of your wonderful accomplishments and awards you’ve won. Jump immediately into the benefit the reader will get from you when they do the ONE (1) SINGLE ACTION you encourage them to do in your Resource Box.

Lastly, don’t do your pitch or CTA in the Article Body. The article body is the GIVE; the resource box is the TAKE.

Have you tested various CTA’s and if so, which formula or requested action have brought you the best results?


Thomas J. Cummins writes:

Hi Chris a very Happy Preidesnts Day to you too, and may it be magical mystical and marvelous for you.
Thanks for the tips on C T A



Comment provided February 18, 2008 at 7:59 AM



Hi Chris!

My resource box is perfect now that I offer there my free ebook ‚¬“Beating Depression and Craziness‚¬! I’m happy because many people are taking their copy and being part of my email list. This ‚¬“Call to Action‚¬ point was missing from my resource box before. Thanks to your guidance however, I wrote this ebook and now everything is perfect. Thank you very much!

I didn’t realize how important it is to be in contact with our visitors. They come for a while at our site for some reason and perhaps leave without ever coming back, but if we give them something more substantial they start following our messages and thinking about them.

The follow up messages are necessary because after analysing our products, the visitors come to a buying decision. It may delay! This is why the constant contact is necessary.

Comment provided February 18, 2008 at 9:23 AM


Derek Dashwood writes:

Great timing, Chris, Thanks. I have been realizing that I end up making my GIVE so worthy, that then I have been rushing my GET, and a bit puzzled about that. I love your humor, much like mine, direct with a twist. So I will get to the point as they have been reading my stories but have not been buying. And us little Tommy tuckers, whether we sing or write for our suppers, do need that. Will stop singing and hold the door open.

Comment provided February 18, 2008 at 10:42 AM



Thank you for your CTA:

A Free Special Report that gives you 16 ways to build your email newsletter at

I signed up and plan to pour over your free gift.

I have a free gift of coloring pages and a letter from the tooth fairy on my resource box. My newsletter grows every day because of that. Yay!

Mahlo nui!



Comment provided February 18, 2008 at 12:17 PM



Yeah, I was trying to show that I “walk my own talk” :).

That free report jumped my new member conversions by an average of 12%. That adds up over time.

I don’t publish Ezine-Tips on any set schedule, but it’s a fun project that helps me keep my ezine/email stone sharp.

Comment provided February 18, 2008 at 1:07 PM


Edward Weiss writes:

Good post. A LOT of author’s need help with this. My tip? Offer something for free – something related to what you’re writing about in your article.

Not rocket science. Just good marketing. For example, I offer a free report on how to write haiku at :)

Comment provided February 18, 2008 at 7:07 PM


Gary Simpson writes:

OK. Some people will think this is just me slapping myself on the back but I have results to PROVE it.

If you want your “click-through-rates” to jump through the roof then read this:—An-AMAZING-Technique-That-Pumped-My-Click-Throughs-From-0.82%-to-15.64%&id=989656

(I hope I got that right – Chris, please fix the link if I didn’t)

I have CTR’s from 29 to 63% and the staff at EzineArticles can easily verify it, so it’s not BS.

My article – though somewhat humorous in parts – tells everybody at EzineArticles how I have done this – that’s why I wrote it.


Gary Simpson

Comment provided February 18, 2008 at 8:12 PM



Your article is very interesting, Gary!
I would examine more aspects though, like the article’s category. Since I write for many similar categories, many times I see an article having a better performance in one category than in another if I change its place.

There is also a difference in the audience. Many times articles that are not successful at EArticles are very successful in other sites.
If we pay attention to all aspects, of course we can have better results.

Sometimes I write articles that I know will not be read by too many people, because I have to educate them.
However, the third article I write about the same matter usually attracts many readers, after my preparation with 2 educative articles that will help people evaluate the third one.

The readers may not be the same but this is how things work in practice, because the third article will concentrate the most important aspects, already explained in the previous ones.

Comment provided February 18, 2008 at 9:17 PM


Gary Simpson writes:

Thanks Christina,

I’m glad the link worked – I wasn’t too sure that it would.

Anyway, I agree with what you said. There are a lot of variables. But 63% CTR is pretty phenomenal – better than 1 click from every 2 readers.

I’d like to know if anybody has beaten that rate.


Gary Simpson

Comment provided February 18, 2008 at 9:28 PM



Here are my stats Gary, you said you wondered if anyone compared. Not great with figures so you can decide how I measure up OK?

Personally I think keywords are a huge issue, keywords and quality of content of course. Case in point, I found a great keyword about the LETTER Q of all things! So I wrote a poem about it. That poem has been read 2,555 times, only 15 click outs though.

I write less but try to deliver something that will be read. I also know, just like you mentioned in your WONDERFUL article that I just read, that yup, sex sells. One of my poems about sex has been read 14,458 times and had 558 click outs. I guess they want to see who would come up with that stuff. It is all pretty tame though and may be somewhat disappointing to hardcore people looking for a thrill. I don’t deliver thrills though, just innuendoes.

Active articles: 174
Pending Articles: 2
Views: 124,806
Published: 1,869
Url Clicks: 2,037
Emailed: 45
Votes: 228 The votes thing is kinda funny ’cause I always vote for myself as soon as my article is accepted. Lol!


Comment provided February 19, 2008 at 10:53 AM



Really good tips on how to write in the resource box, thanks.

Comment provided February 19, 2008 at 2:09 PM



Interesting. It’s better to write a shorter resource box then?

I’ve noticed that one of my articles had more click this week, and it’s funny but I added something similar to the examples you gave above.

Comment provided February 19, 2008 at 4:59 PM


Gary Simpson writes:

Hi Kathy,

Thanks for the compliment re my article writing article (oops I said the word twice in one sentence. That’s why I said “word” instead of a*****e).

It’s pretty sad that verbal porn seems to be so popular. I have read some of them and they are VERY poor and since they offer nothing I give them a 1 star rating.

Your stats are good. However, because of the massive numbers of articles (some of which are nothing more than thinly disguised rambling adverts) the competition is getting greater to sort out the wheat from the chaff, so to speak.

Just look at the transient time that articles appear in the “recent articles” list. They are on and off in a flash.



Comment provided February 19, 2008 at 5:12 PM


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