You may know that EzineArticles is the platform for over 85,967 expert authors… On top of that, we have tens of thousands of members who have signed up over the years and done nothing.
Last week, we identified a little over 18,000+ inactive members (2004-2007 sign ups) and sent them a segmented personalized mailing inviting them to participate, less lose their account so that the author names they had reserved can be used for members who want to be ‘active’.
The good news: I’m watching a daily email report that shows hundreds of old members logging into the site, updating their bio and author photo and sending in their first set or series of articles.
The bad news: We accidentally included a few hundred members that were active. Oops. Our apologies for this mistake. Normally we do a sampling size and audit our own segmented mailings prior to release. We had a sample size of 40 and thought we were good to go. Turns out our export logic wasn’t correct by a few percentages. Rest assured, none of our active members have anything to worry about in terms of their account status.