Our new Marketing Manager produced a cool new Camtasia video to help new members sign up. You can find it on the right side of the EzineArticles new member registration form.
Big deal you say?… the nugget here is that we’re doing more benchmarking than we’ve ever done before; meaning, we’re identifying what our baseline performance is on many critical success indicators. With that data, we’re able to test to determine if various changes produce incremental gains or not. In today’s case, a new video to help new members sign up faster.
Which metric have you benchmarked for your business in the last 30 days? Do you know which success indicators makes or breaks your growth rate?