I know I should be using Google analytics but I don’t - although I have used their optimizer for Google Ads.

The problem is a lot of people (myself included) have no clue how to do metrics.

As for google analytics - its very easy to use. All you have to do is put a small piece of tracking code into your webpage and that is it. Google has a bunch of info on it - hope that helps!

It can be very overwhelming to contemplate all of the metrics you could track and analyze… I try to stay narrow on tracking metrics that will lead to us being able to take new actions based on the data.

Often times, we’ll only find out that we shouldn’t change anything and that’s the result from analyzing the metrics.

We don’t use Google Analytics but have our own in-house proprietary analytics software…and the best way I can describe it is that it’s a continual work in progress. We keep discovering new or different things we want to track to better understand.

Real genius (anyone get the Val Kilmer reference? (or the irony of his characters name in that movie)) in metrics I think is tracking only data that can lead to action to help further your highest goals; everything else is noise.

Great advice!

We’ll consider shorter periods of time for future tutorial videos.