EzineArticles expert author Bill Nadraszky of Calgary Alberta () wrote a blog entry that caught my attention (What I learned after I got 100,000 views on ezinearticles)
Here’s are some excerpts:
Headlines count for almost everything – ….On the articles as above where I actually use good keywords in the title I would get lots of traffic and still do get lots of traffic for those articles.
Clickthroughs have everything to do with the bio box – In the early days I would just say “Bill is passionate about fitness, to learn more visit his fitness blog at XXXXX” I got about a 1% bio box clickthrough on that but now the last paragraph of my article is actually in the bio box with a distinct call to action and the clickthroughs are around 15-20%. What a massive difference eh?
I struggled briefly whether to share Bill’s blog post with you today for many reasons, including the fact that I find it odd that he will share his wife and children’s name on his website, but finding his last name doesn’t exist (as if he wants to remain anonymous with his own website audience). Also, some of his articles in the blog encourages folks to up the keyword density of their articles (something we’re cracking down on as many unhappy-with-us SEO types are very well aware of), and he encourages public domain content as source material for articles (VERY BAD idea in our books).
So, despite the above, Bill has 165 articles listed with EzineArticles and his tips about the importance of a smart article TITLE are right on. In fact, I’d submit to you that you should forget about keyword density in the article body all together and just get the article title 40% keyword intelligent.