Timing Presentation of Your Affiliate Links

EzineArticles expert author Robert Worstell wrote in a blog comment something so important that it’s worth a mention in a blog entry all by itself:

“The thing to keep straight about affiliate links is timing their presentation.

No, they don’t belong in your articles. These articles are to create your own credibility on that subject. That credibility is what brings you click-throughs to your links.

Once they click, you can invite them to your list and _then_ offer them your affiliate links all you want.

Your article, in this case, should give them an introduction to you and your list – where you can increase their trust in your new relationship.

While some work at Bum Marketing without a list – and this can be done through articles alone – you’ll get more income (while mileage may vary) by getting them onto your list first. This then allows you to offer them all the affiliate links you want – while an article only (theoretically) offers one or a few.”

We’re not fans of “Bum Marketing” (*yawn*) because it often means someone is using article marketing strategies BEFORE they have a web presence. If you are a real expert, then get a real website before you begin syndicating articles. While I’m sure there are always an exceptional few who are genuine experts who do bum marketing, the reality is that the majority of articles submitted to us by Bum Marketers are not worth keeping… because they are not long-term players (the reference to “Bum” is a marketing gimmick to make it sound like you make money hand-over-fist with article marketing by being lazy like a Bum while money magically comes into your bank account from your minimal article efforts) nor are they in it for the personal credibility that comes from writing and marketing with articles (evidence is that they rarely write articles under their real name).



Hi Chris!

The contact an author has with the reader through an article is different than the contact he or she has with a subscriber through email messages.

I believe the authors shall adopt a general position in article writing and be more specific through email marketing.
Then they can use links and whatever they wish. Email messages are personal, while articles are general announcements.

Comment provided December 4, 2007 at 10:16 AM


Lance Winslow writes:

What is the percentage of Bums out there in the community, that just want a free handout?

Comment provided December 5, 2007 at 3:01 AM


Richard Carenton writes:

How do you feel about article marketing using submissions software. I have been using Artemis Pro and love how much time it saves me.

Comment provided December 5, 2007 at 5:24 PM




I don’t like any of the submission software solutions available today.

This is a biased opinion because we view all software solutions as being a wedge between us and our members. If you use software to submit to us, our relationship is no longer direct, but rather one relationship removed.

Comment provided December 5, 2007 at 7:57 PM


Lynn writes:

I must use article writing a bit differently than most who post in the blog. I use articles to get folks to want to come to our little hotel, to make the unfamiliar more friendly. The links that I post are never affiliate related, but those I have searched out as being the best resource for additional information. If travelers come to think of us at the Hotel Charlotte as the folks who are experts in the region, they will wnat to interact with us, eventually as friends and guests visiting someone they “know”

Comment provided December 10, 2007 at 10:59 AM


shawn writes:

A true marketer knows that he or she has to really put sincere effort into writing quality article content. In addition, if you build up the consistent repetition to write at least 2 a day , for 6 days a week, for an entire year, the search engines will worship you with overwhelming free traffic. I love to keep the computers putin’


Comment provided December 18, 2007 at 9:18 PM


Lance Winslow writes:

ABSOLUTELY Shawn – Spot On!

Comment provided December 19, 2007 at 9:13 AM


anson writes:

yes, i also like Artemis Pro, this save me alot of time

Comment provided December 19, 2007 at 1:21 PM




Saves you time and loses you a great deal of credibility.

Comment provided December 19, 2007 at 1:24 PM


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