What Is Copywriting?
Haynes writes in and asks:
What is copywriting?
Most dictionaries say that copywriting is the written elements of an advertisement or the process of writing words to influence/sell something.
A common path for most article writers (those who write articles for a living) is to progress from “article writer” to “copywriter” because good copywriters are very well paid — and rightfully so. Even if your article writing path is not destined to be a full time copywriter, everyone who writes articles could benefit from learning basic copywriting skills.
Seems like most direct response copywriters are in two pools of talent, even though they can both crossover into each others sphere: Direct offline marketers and Internet marketers
You may have even heard of some of the names of the best copywriters on the planet (in no particular order): Michel Fortin, Carl Galetti, Jay Abraham, Gary Halbert, Bob Bly, John Carlton, Dan Kennedy, Joe Vitale, Lorrie Morgan-Ferrero, Ali Brown, Ted Nicholas, that one guy from Dak (Drew Kaplan), Clayton Makepeace, Dina Giolitto, and the list goes on. .
The thing I love most about copywriting is that it’s salesmanship in print… the art of helping get people what they want and generating demand for yourself, your business, and your products and services.
Question: Do you have a favorite copywriter whom you admire? If so, who is he or she and why do you admire their style?
I’ve always admired several of the folks on that list. Dina is awesome, quick thinking, light, and focused. Her style is direct but it doesn’t whap you up side the head! Which I like.
She’s whapped me up side the head a few times, very strong, that woman! hehe
Seriously, I know there are some awesome copywriters out there, and they do great work, but we have some incredible copywriters right here on EzineArticles.com I’m not sure I agree that article writing isn’t copywriting. It’s kind of like a square vs. rectangle issue.
Out there: Lorrie Morgan-Ferrero and Michel Fortin are some of my faves. But I read a lot! Both offer a lot of free information on their blogs and ezines, sopp it up if you can, because they give a lot away!
Jan
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