Haynes writes in and asks:
What is copywriting?
Most dictionaries say that copywriting is the written elements of an advertisement or the process of writing words to influence/sell something.
A common path for most article writers (those who write articles for a living) is to progress from “article writer” to “copywriter” because good copywriters are very well paid — and rightfully so. Even if your article writing path is not destined to be a full time copywriter, everyone who writes articles could benefit from learning basic copywriting skills.
Seems like most direct response copywriters are in two pools of talent, even though they can both crossover into each others sphere: Direct offline marketers and Internet marketers
You may have even heard of some of the names of the best copywriters on the planet (in no particular order): Michel Fortin, Carl Galetti, Jay Abraham, Gary Halbert, Bob Bly, John Carlton, Dan Kennedy, Joe Vitale, Lorrie Morgan-Ferrero, Ali Brown, Ted Nicholas, that one guy from Dak (Drew Kaplan), Clayton Makepeace, Dina Giolitto, and the list goes on. .
The thing I love most about copywriting is that it’s salesmanship in print… the art of helping get people what they want and generating demand for yourself, your business, and your products and services.
Question: Do you have a favorite copywriter whom you admire? If so, who is he or she and why do you admire their style?