I saw this in a resource box today: “Please don’t hesitate to visit my website at: http://your-company-name.com/ “ (actual name of URL changed to protect)
My point: Please don’t hesitate. Please don’t hesitate. Please don’t hesitate. Please don’t hesitate.
What are you thinking about? Most people would say they are thinking, “Hesitate or Hesitating.”
Little NLP (Neuro Lingquistic Programming) for you on this fine Sunday: As children, we grew up learning to ignore the word “don’t” because we often wanted to do exactly what our parents were telling us to “don’t” do. This means that most people would hear this message: “Please hesitate to visit my website at:…” … because it’s human nature.
Therefore, if you’re going to give commands in your Resource Box copy: state it always in the positive: Visit my website at: or Please visit my website at: or Surf [website URL] to get more of [insert benefit here].
Make sense, now doesn’t it? Yes. :)… as you smile.