Here’s an article writing mistake to never make in your article body/content: Never refer to yourself in the 3rd person.
Seems like such an obvious ‘no no’ yet we see it every week here. I think I know why it happens…as it usually immediately tells us that the article was not written by the writer him or herself and that it was probably written by a press release writer or marketing copy writer who doesn’t fully understand that the point of the article body is to “GIVE” and share information rather than postulate or grandstanding your greatness.
Related stat: Of the ~20% of articles we aren’t able to accept, 6.6% of them are due to the fact that they are either press releases or the article reads like a press release. When an article looks like an article but feels like a press release, the first thing we look for is whether the author refers to him or herself in the 3rd person? If so, it’s gotta be a press release.