Two important resource box tips today:
1) If your website address / URL is very long and multi-worded, then consider only running with the domain itself as your link (what the majority of authors do). Example: http://Your-Company-Name.com/
Reason: I’ve noticed too many authors with long multi-word domain names who then go on to list a very deep link in their resource box: (Example: http://Your-Company-Name.com/thisdirectory/thatdirectory/thispage.html etc..)
The problem with the deep link is that the URL itself is too long and will wrap or cut in half when sent by an ezine publisher to his or her plain text newsletter audience. Let me tell you…rarely will readers go through the trouble of copy and pasting 2 sections of a broken link to view your website.
2) If you are going to include a deep link in your resource box (ie: A link to a web page or sub-directory within your website instead of the home page), then be certain you have a missing.html or 404 redirect page setup so that you capture lost traffic.
Reason: I did a random test recently of (8) EzineArticles authors who included a deep link in their resource box to see if they had a 404 redirect setup to capture lost traffic. 87.5% of my informal test did not have a redirect setup and gave either an annoying 404 error from their web host provider or file not found. Dead end. Only 1 out of the 8 I tested had a refresh setup to capture lost traffic.
You work so hard to build traffic to your website…don’t lose your hard earned traffic by failing to have a 404 redirect setup. How to do this? Ask your webmaster or web hosting provider for help.
Two advanced tips:
1) Once a month go read your website statistics or analytics package to look at your 404 error logs. Gold mine data here folks! If you have not looked at your 404 data this year, you’re in for a shock…especially if your site has been around for many years.
2) It’s ok to deep link with anchored text links, but never rely on anchored text links *alone* in your resource box. Instead, have at least one full http:// URL.
Continued Related Reading: (technically, this is an example of deep linking that adds value)
- Deep Link Strategy Gone Wrong
- Deep Linking for your RESOURCE BOX URL Choice?
- To Deep Link or Not to Deep Link? That is the Question
- Everything You Need To Know About Linking
- 404 Internet Marketing Mistakes