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Resource Box Training - What To Exclude
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In my article Article Marketing 101: The Perfect Author Resource Box - I covered essentially what to *INCLUDE* in your ideal RESOURCE BOX.
For newbies: Your resource box is located directly below your article body - Your article body is the GIVE; Your resource box is your TAKE (where you can pitch yourself, your business, your website and why your reader should do business with you).
Today, you’ll discover some of the items that *should never make it into your resource box* and why:
- Your email address - Do you really want to be spammed to death?
- Your phone number - Article syndication / marketing is timeless whereas your phone number may change from decade to decade.
- Your life’s story - No one cares.
- Your achievements, awards, medals, victories, successes, etc. - It may be ok to include a little about this, but focus on being BENEFIT-ORIENTED in your resource box copywriting. What’s in it for your reader to want to know more about you and your website?
- Every website you own - Most likely will dilute your credibility.
- Website links to sites you own that have nothing to do with the topic of your article - Instead, stay narrow in focus to help the reader know you are focused on your niche only.
- Affiliate links - Save this for other websites that accept that sort of thing. Sorry, EzineArticles does not.
- Links to your EzineArticles expert author URL - Don’t include this because we already append it automatically. You’d be amazed how many times our editors remove this manually.
- Extremely personal data such as your sex, marital status, physical stats, etc. - Does it really help you advance your credibility?
- Personal friend recommendations such as *see Chuck for this or that service or product as I endorse him* - Just bad form for this type of marketing.
- Repetitive anchored text links of the same keywords or key phrases - This is viewed as SEO abusive or keyword abuse.
- Extra Images - Your author photo will already be included in your resource box if you have it uploaded; otherwise, you’re welcome to upload your professional photo gallery on EzineArticles for other images you want to upload. Sorry, we don’t have plans to allow images to be included in articles this year.
The theme you should be noticing here: Purpose of the resource box is to build your credibility by staying narrow in your niche focus and being benefit oriented: ie: What’s in it for the reader if they click on your link(s) to learn more about what you can do for them?
 Posted by Christopher M. Knight on August 14, 2007 at 1:17 pm | Views 1,675 | |
14 Comments »
Edward Weiss writes: Philip Dale Smith writes: Chinmay Chakravarty writes:Chris, can you please give a classic example of an ideal resource box? It can be imaginary.
Christina Sponias writes:Now I learned how to make my resource box. Only now that I finally learned it from my mistakes in the process of trial and error I finally read your old article about this matter… Wish I had read it from the beginning! But I was always on a hurry…
This is a moral lesson for the next generations: we shall always read indications about how to do anything, before making several mistakes because we didn’t read anything about it.
Chinmay, do you want to see my new resource box? I think it’s like Chris showed us it must be:
Prevent Depression and Craziness through the scientific method of Dream Interpretation discovered by Carl Jung and simplified by Christina Sponias, a writer who continued Jung’s research in the unknown region of the human psychic sphere. Learn more at: http://www.booksirecommend.com
Prevent Depression and Craziness and Dream Interpretation are the anchored texts.
What do you think, Chris?
Your opinion is very important!
Christina Sponias writes:Besides the irrelevant detail I mentioned, she is very polite and she’s always grateful for my patience with her. Very nice person!
Christopher M. Knight writes:Ideal resource box should restate your author name and then jump right into what you can do for the reader followed by an http:// full URL.
In your case, I noticed you don’t have any URL’s in your resource box; so perhaps this advice doesn’t serve your specific case as it would others.
It all depends on what end outcome you want the reader to do after they read your article.
Christopher M. Knight writes:On Thursday August 16th, I’ll offer free resource box critiques to the first 10 authors who request it via the blog entry.
Watch for the blog entry the morning of the 16th (we’re in Central USA Standard Time).
Christina Sponias writes: Edward Weiss writes:Maybe a copywriting sub-sub genre. :)
Chinmay Chakravarty writes:Thanks a lot. I made little changes in my resource box staying within the limitations of working for the Government where I cannot offer commercial services. Please take a look at your leisure and offer a critique.
Dear Christina
I saw yours. You are fully specialized in this particular field. Too ruthlessly to the point.
Christina Sponias writes:I have to add my Free report “Craziness and Logic” to my resource box, as Chris advices us to do.
Some details are very important! They open another door…
On that note, I’ll stand in line for a critique tomorrow - hey, even the best have room to improve ;)
Bill Thorn writes:I am working on some articles right now and this
helps a lot.
Bill Thorn
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