Newbies are confused and I wanted to clear the air on something:
What our members do when they submit articles to EzineArticles.com has nothing to do with “Ezine Marketing.” We are not the ‘Ezine” nor is “Ezine” just a noun that we plucked out of the air as some believe. :-) Really.
Ezine = Email Newsletter
Ezine Publisher = Someone who publishes an email newsletter
Ezine Marketing = Creating, promoting, managing, & publishing an email newsletter.
Article Marketing = Creating quality original articles 400-1500 words that you make available for syndication by others, preferably by others who have niche websites or ezines that are related to your core area of expertise, with the hopes to attract traffic back to your website and generate demand for yourself/your business.
Ezine Articles = A matching service between expert authors looking to share their expertise in exchange for traffic back to their website thanks to ezine publishers who reprint their content without any changes – sent to their email list membership and/or added to their website.
The Point: You can argue all you’d like that “Ezine Articles” or “Article Marketing” is the same as “Ezine Marketing” but having been in the email newsletter industry (former CEO/Founder of SparkLIST) for a decade+ I can tell you that article marketing and ezine marketing have nothing in common with each other.
If I have one regret, perhaps it was that we shouldn’t have named the site with a descriptor and instead should have chosen a brand never used before to create a new association for what it means. In the meantime, we’re not going to change the name and will continue to innovate/be creative to evolve and define what quality means…for all of the Ezine Articles stakeholders.