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Content Your Readers Have Not Seen Yet Is New To ThemRate This Post:
Are you aware of the phenomena in business where management decides that getting new customer is more important than retaining existing ones…even in the face of how absurd that is considering it costs significantly less to acquire future repeat sales from existing clients vs. acquiring new clients!?! Think about your current article writing & marketing strategies and ask yourself:
Article Submission To Do List:
Content that you already own that is not leveraged is like leaving traffic on the table that should be surfing your website for many years to come…
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This is great advice. When I first discovered the vehicle to submit articles, I went back the articles I had written for certain trade magazines and industry specializations and submitted them. I found that I had material which no one had seen before which was relevant to my subjects of today. You can never tell what will be important to others until you share your thoughts. Excellent advice Chris, as always. Diane [Reply] Comment provided August 23, 2007 at 9:33 PM
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You always amaze me with your great ideas! Thank you so much for *nudging* us to look at what we’ve already written. I answer hundreds of e-mails every week and until you brought this topic to light, it never dawned on me to create articles from all this valuable information I’ve shared with my clients and subscribers. Again, major thanks! Candace [Reply] Comment provided August 23, 2007 at 10:58 PM
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When Ezine Articles.com is irresponsible what is the use of sending more articles. I have several ready but have avoided to send them and am looking for another more responsible source to publish them. On May 27, I sent two articles, on June 1, I received an e-mail that the articles were received and will be reviewed within a week. It has been neatrly three months, despite my repeated inquiry I have received no response. It would have required a simple response “we are sorry, your articles are not suited for publication.” It is an insult for a published scholar to be treated and humiliated like this. [Reply] Comment provided August 24, 2007 at 1:20 AM
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Excellent advice as always. My problem is I’m only 6 months into article writing so not a lot of old stuff to draw off. What you have prompted me to do is go back through all the old sales training manuals I’ve written and pull some material from there. Thanks [Reply] Comment provided August 24, 2007 at 3:10 AM
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Chris, Diane Dutton [Reply] Comment provided August 24, 2007 at 7:27 AM
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Hi Chris! It’s a very good idea to use old material in new articles. Sometimes it’s boring for us to rewrite something we know very well and about which we already wrote too much, but what matters is that for the readers this content is new. [Reply] Comment provided August 24, 2007 at 10:36 AM
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So Christopher, Do viewers go back and look at articles that are a couple of years old, or do most just read the newer things? I found the comments from the “published scholar” interesting. Never having had an article rejected, I don’t know what would cause you to reject one, but I wonder if he doesn’t need to write in a less “scholarly” fashion in order to appeal to the general reading public. [Reply] Comment provided August 28, 2007 at 6:44 PM
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Marte, I wasn’t really thinking about regurgitating old content, but rather repurposing old content not syndicated before… or content sent to an email newsletter audience that has yet to be published on the web. Viewers surge to new articles but continue to flow to old articles. Your traffic snowball over the years will thank your OLD articles for keeping the ball rolling while your new articles give the traffic snowball a push with each one added to the size of your snowball. The more you build up your article inventory, the larger your traffic snowball. As for the published scholar… two of our editors messed up and it’s been corrected. [Reply] Comment provided August 29, 2007 at 8:54 AM
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@Marte (above) I had my first article here rejected. The reason? I never wrote one before (well, not an online article for any submission). I accidentally put my keyphrase in the entire article WAY too much. Ezinearticles.com nicely rejected it WITH correction…they pointed out what was wrong. I fixed what they asked. Easy-peasy. I thought that was so gracious of them (they even offered, “hey, any questions? ask us for help, no problem” type of thingie). Terrific company here. So, if on some off-chance you ever did get rejected here, it’s so well-done…it’s like a sweet teacher calling you over and saying, “Now, Marte, this is really too much…why don’t you try this?” Cheers! Kelly [Reply] Comment provided August 31, 2007 at 10:40 PM
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I am pleased that as a result of my comlaint a search was made and found out that I had two accounts and the articles sent by me in one of the accounts were not read. Now everything was taken care of (quite rapidlt) and they are published. I think I owe an appology to the company and appreciate its prompt action to remedy the situation. [Reply] Comment provided September 1, 2007 at 4:05 PM
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You hit the nail on the head Christopher! The time it takes to write new articles and content for a site sometimes stretches to days. This means not much new content unless you buy it.
By going back to the well and looking for info that is buried is a great idea! Not only will it allow you to produce more articles/content in the same amount of time, it will give your readers a better comfort level that they can rely on you for constant news and updates, as that’s one of the things I like.
Ok, now to go learn how to post on the blog I just started on my site! Keep up the great and stimulating ideas…
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