Are you aware of the phenomena in business where management decides that getting new customer is more important than retaining existing ones…even in the face of how absurd that is considering it costs significantly less to acquire future repeat sales from existing clients vs. acquiring new clients!?!
Think about your current article writing & marketing strategies and ask yourself:
“Have I fallen in the trap of producing new content (most time-expensive type of content to produce) when in fact I have dozens, hundreds or even thousands of articles already not being used from prior years email newsletters, archives, old ebooks, or any content that could be easily re-purposed?”
Article Submission To Do List:
- Spend the next 10 days reviewing your existing content since the day you started writing articles of any kind.
- Categorize them into “can re-use” vs. “continue to ignore for now.”
- Setup a plan to either edit them yourself or have an editor on your team prep the content into 400-1000 word chunks.
- Submit by the tens of articles… creating time-leverage and greater impact without producing new content.
Content that you already own that is not leveraged is like leaving traffic on the table that should be surfing your website for many years to come…