Article Categorization Tip – Generate Trust With Readership

The Issue: EzineArticles Expert Authors who specialize in something will often write about something else and then consciously or subconsciously they will categorize their article based on their expertise rather than what the best category should be for the article.

Example: An author who specializes in Soccer writes a general nutrition article and places it in the Soccer category even though there is nothing in the article title or body that mentions anything about soccer or how nutrition can be applied to the game of soccer…until we see the resource box is soccer focused. This is a trust violation with the reader.

The Solution: The category your article in is more about generating trust with the reader than generating traffic for your article. Violating trust with your readership is not a good way to drive demand and traffic back to your website.


Susan Scharfman writes:

How does the perp establish trust with such an obvious bait and switch routine? It’s a time wasting and annoying ploy.


Comment provided August 20, 2007 at 10:14 AM


Audrey writes:


I don’t believe it’s a deliberate “bait and switch”. Perhaps the author doesn’t realize that being in more than one category is ok. Perhaps the author wants his/her audience to know that he/she is knowledgable on other topics. Pehaps the author doesn’t realize that a reader might get upset.

Chris has had posts in the past about writing on more than one topic. His suggestion was multiple pen names. Perhaps Chris or his staff can help with a link to that post here. I tried more than one name and found it too confusing for me, so I went back to only using one name. Chris has suggested that you dilute your expertise when you branch out to too many subjects.

I do agree, but only partially. I have seen authors with many articles in say 20 categories and I’ve seen authors with one article in 50 categories. We each draw our own conclusions at this point.

I’m just not sure that wrong categories is an intentional bait and switch. I do see how it can be misleding and frustrating though to someone who might subscribe to a topic and open their email expecting something else.

My two cents,
Audrey :)

Comment provided August 20, 2007 at 10:50 AM


Ann L. writes:

I see that the point of the article is to do something that connects the author’s bio to the subject.
Maybe an introduction qualifying the writer as having expertise extensive sports background which naturally includes attention to nutrition could bridge the gap.

Comment provided August 20, 2007 at 11:05 AM


Lifuchi writes:

I agree with Susan, in most cases such a scenario is purely for the writer to gain some traffic. It is a costly mistake to make as most users become frustrated and out goes your trust and potential readership. Rather avoid such and just submit to different categories I think.

Comment provided August 20, 2007 at 11:41 AM



I’m writing for many categories now even though I started with Depression.
I want to write for many more, when I’ll have time.

If an author can write for many related categories he or she can have a big variation of readers, what increases the traffic in his site.

He shall not mislead his readers though; on the contrary, he shall find the specific category for his article to help the readers find what they want immediately, without any difficulty.

The author has to satisfy and please his readers if he wants to receive their visit.

Comment provided August 20, 2007 at 11:55 AM


Susan Scharfman writes:

Hi Audrey.
Christina gets it. I consistently write in multiple categories. The point is not to mislead with headline or category. Give the reader what he/she is expecting to get. Cheers!

Comment provided August 20, 2007 at 12:06 PM


Terre Grable writes:

I also think this can be due to author error. I recently wrote an article reveiwing a book dealing with back to school issues for parents and teens. I then submitted the article under the parenting category. Only to have the review team correctly place it under the book review category. I had no idea there was a book review category!

Comment provided August 20, 2007 at 12:36 PM




Yep, here’s the book review category:

It’s one of the few opportunities members have to mention someone else’s brand name product in the article title because it’s a review of that product.

Check out the guidelines for writing book reviews:

Comment provided August 20, 2007 at 1:25 PM


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