Article Writing & Marketing Insights - EzineArticles Blog 2007 July

Article Writing & Marketing Insights

Delivering Content Without Flipping

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Last month I talked about Delivering on Your Article Title Promise (meaning, does your article body give content that delivers on the hook or promise you put in your article title).

Today, another related topic: Articles that are mis-representative and leverage on the goodwill of others for the purposes of flipping the reader to their brand or product will be rejected. For most people, this is common sense… but there is a percentage of authors that this concept escapes them…thus:

Example of what not to do:

Promote the disadvantages of cable TV and in your resource box, pitch satellite TV products and services. Worse: Name a cable TV provider.
Discuss specific Mastercard or Visa brands and pitch an American express or Discover credit card sign up form.
Write about the benefits and disadvantages of Alli (the new weight loss drug) and pitch a competing brand.

Anytime you mention a brand name in your article title or article body, we’re going to slow down and really review your use of that brand. In the majority of cases, we rejected it to avoid a Cease and Desist order. You can reasonably expect that any article that mentions someone else’s brand in the article title may become trouble down the road and should be avoided.

The difficulty becomes in product reviews (which we do accept, generally) where a mention of the brand is required to review the product. If you present the brand in a positive light, most brand owners are appreciative, but there is always a percentage that will not appreciate it, regardless as to how positive you review is.

Posted by Christopher M. Knight on July 8, 2007 at 10:39 am

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Be Unreasonable -Book by Paul Lemberg

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EzineArticles Expert Author & Chief Business Accelerator Paul Lemberg of Quantum Growth Consulting has a new book out called “Be Unreasonable -The Unconventional Way To Extraordinary Business Results.”

Why do I (and others like Jay Abraham, Jay Conrad Levinson, T. Harv Eker) like and highly recommend Paul’s book? Because I’ve known Paul personally for a few years now and enjoy watching his mind work to solve business growth problems in unconventional ways. He reminds me of a modern day Thomas J. Leonard (deceased, coach industry leader) wrapped up with Jay Abraham’s marketing thoughts and strategic coach Dan Sullivan’s time management philosophies.

And the truth leaks out: Paul interviewed me for the book and you can read his case study of how I analyze opportunity on pages 133-135.

Here’s an excerpt from the case study interview Paul did with me:

One way to ensure client loyalty is to obsessively create value for them. While this should seem obvious, most business owners don’t act like it. (Most unreasonable tactics seem so obvious as to be almost not worth mentioning, except that few people are using them.) Many entrepreneurs realize that they need to create value for their clients, but they do it in measured amounts. They create value relative to what they are being paid, and they feel they should do just that much and no more… (side note: this is insane and can destroy your potential growth rate.)

To get to know Paul further, this article of his is interesting: Unreasonable Requests

Lemberg goes on in detail to describe how to: Be Uncompromising by sticking to your goals no matter what; Be Demanding by expecting more, not less from everybody; Be Critical by changing old systems that just don’t work; Be Outrageous by creating your own business brain trust; and Be Prepared for real success on your terms. Highly recommended :-)