We’ve been talking about the Dangers of Geo-Writing Efficiency — meaning, to encourage authors who write articles that are localized, to do so in a way that has integrity.
Today, I’ve got another example of what not to do to share:
Don’t create 50 articles about how to find a lawyer in every MSA (Metropolitan Statistical Area) where the body of the article is nearly identical with nothing unique added about the localized area being presented.
Our software had squashed this practice by rejecting near duplicate content submissions, but authors got more creative and bought article rewriting packages that allowed their articles to slip through our system… until now as we’ve rewritten the software again to combat this practice.
As a guideline for those who write localized or geo-targeted articles, 90-97% of your article body must be unique content not found elsewhere.