A sneak peek behind the scenes in the EzineArticles developer lab: We’ve been beta-testing a new click analytics custom tool that tracks how many times every URL in your article body and resource box gets clicked.
After we’re certain this feature is ready to roll out, the data will be added to your article reports. ETA is most likely this month as the feature is working excellent in early tests.
The objective: Be able to help our members with performance metrics that show how well their articles are generating traffic referrals from EzineArticles without interfering with the URLs themselves to track the clicks.
Once authors have this information, many will begin thinking about ways to transform their articles to perform better in terms of converting more of the traffic to their articles from us back to their website…and thus we hope the innovative nature of this enhancement will create more member loyalty resulting in more quality original article submissions. Example: If you knew numerically how much value EzineArticles was providing your website directly, this information will help you to justify more article writing time vs. competing priorities for your time. :)
Yes Yes Yes, we know you want to know who is picking up your articles. No, this feature is not going to tell you this. This analytics feature is more about showing you how well your articles are converting our traffic back to your website…so it’s more like end-user analysis vs. Ezine Publisher syndication analysis. Make sense?
Any feedback for how you might want to utilize this click analytics information?
How can/should we differentiate between your self-serving active links vs. your non-self-serving active links in the reports?
Do you want to see the total clicks to all URLs in the ARTICLE BODY *AND* RESOURCE BOX or is there value in seeing this broke out into two separate stats?