Tonight I saw an article titling convention or style that received complaints and I thought everyone could learn from it as a short case-study.
What the author did: After his article title, he would add a call to action such as “- An Absolute Must Read For You!” or “- You Don’t Want To Miss This!” or “- You Must Know This” or “- A Definitely Want To Know This”…and it goes on.
My theory on why it caused complaints: Because it’s insulting… and if the articles were good, they would not need an “urgency inducing agent” / fear inducing style like this to make them worth reading. It could just be me as I was turned off by the style as well. I perceived it as communicating: “You may be a dumb reader and because you are dumb, you don’t know what’s good for you, so let me tell you what’s good for you: reading my article.”