Take a deep breath and in a moment, I’m going to ask you to close your eyes and do a quick visualization exercise:
Think about your ideal reader, your ideal customer, and your ideal web traffic visitor. Imagine what they are like, the problems that they have, the demographics and psychographics they have in common, and really consider for a moment how you can help them the most.
Many experts begin writing an article with the hopes to communicate a message or a string of thoughts and concepts with very little regard for how their words will be perceived and received by their ideal reader. Instead, you must begin thinking about your ideal reader’s needs, pains, problems and the solutions you can offer them.
Imagine the positive expression on the face of thousands of readers who are each reading your article having a 1:1 experience with you as they consume your written word as it translates to their world (and not yours). While keyword research does help give you some intelligence about what your target marketing is searching for, there are times when you must go beyond that to answer your readers unspoken needs, wants and desires.
Who’s your ideal reader/client/prospect/web traffic visitor?