Your Ideal Reader
Take a deep breath and in a moment, I’m going to ask you to close your eyes and do a quick visualization exercise:
Think about your ideal reader, your ideal customer, and your ideal web traffic visitor. Imagine what they are like, the problems that they have, the demographics and psychographics they have in common, and really consider for a moment how you can help them the most.
Many experts begin writing an article with the hopes to communicate a message or a string of thoughts and concepts with very little regard for how their words will be perceived and received by their ideal reader. Instead, you must begin thinking about your ideal reader’s needs, pains, problems and the solutions you can offer them.
Imagine the positive expression on the face of thousands of readers who are each reading your article having a 1:1 experience with you as they consume your written word as it translates to their world (and not yours). While keyword research does help give you some intelligence about what your target marketing is searching for, there are times when you must go beyond that to answer your readers unspoken needs, wants and desires.
Who’s your ideal reader/client/prospect/web traffic visitor?
RE: Getting in touch with your ideal reader
Some of the ways I get in touch with my ideal reader is ask myself a few NEGATIVE questions…
What is their pain?
How does it make them feel?
How does that make their spouse feel?
How has that impacted their family?
Has that impacted their income?
How’s that impacted their life in general
Then I ask questions wrapped around their SOLUTION.
How would their life be different with a Solution?
How would that make them feel?
How would that make their spouse feel?
How would that change their family?
Would that improve their life in other ways?
Thanks for the EzineBlog, it’s great!
[Reply]