Just an Author or The Authority?
You can become the expert and become the “Authority” in your niche by becoming “The Author.”
But, being an “Author” is really a cultural construct in general society just like being an “Expert Author” on EzineArticles is an awarded status to anyone who we accept (1) or more article submissions… yet are they really an expert in the “Authority” sense?
The market reputation of EzineArticles.com largely stems from the perception of the market of the collective authority of our members. Without the “authority” level author/member, we’d be no different than many copycat competitor sites.
This begs the question that we’d like to hear your thoughts & comments on:
How do you become the Author who writes from a place of Authority?
How do you become perceived as the author with authority?
How do you ensure that your reader knows you are the authority without bragging or telling them how great you are?
How many articles must one write to become perceived as the market authority on a narrow or broad topic?
How many words does it take in a given article to be perceived as an authority on a micro-topic?
Does the quality of your English & sentence structure/mechanics impact your level of perceived market authority?
What do you do to give the reader confidence that you are the expert, the authority on the topic?
Chris – your timing is perfect – I’m on the q and a call for the 3rd module of my article writing & marketing secrets telecourse and we were talking about this very issue and I have sent everyone to check out this post.
One of the phrases I’ll often use is “in my experience teaching and coaching hundreds of article writers and marketers, I’ve found that…”
Conveys experience without braggin, I hope…..
Jeff
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