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Use Nobility When Article Marketing
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Sometimes it becomes tempting to promote your EzineArticles everyplace you can strategically find to promote them, but in this short article, you’ll discover that a little ‘nobility’ goes a long way to ensuring that no one gets hurt along the way. Let me explain…
Here’s what’s acceptable if you intend to promote your articles on EzineArticles to others:
- Sending a title, summary and a link to the full article to your clients and other permission-based email members on your list.
- Mentioning your newest EzineArticles in your blog (heck, why not load up your EzineArticles RSS feed to do this automatically?)
- Any promotion or announcement on any web property that you own or to any permission-based email list that you own/control.
But, what if you want to promote your EzineArticles beyond web properties that you own or control, such as social networking, social bookmarking or other social media sites? That’s where the concept of ‘nobility’ comes into play.
When you are contributing to websites that you don’t own or control for the purposes of promoting your articles as listed on EzineArticles, it’s important to be noble… meaning, to not promote your URL if it’s clearly self serving (that would be un-noble). Since it’s always self-serving, how do you go about promoting your EzineArticles if you want to?
Answer = You don’t. Instead, only promote your EzineArticles to web and permission-based email properties that you own and let the universe take care of promoting your EzineArticles to the appropriate 3rd party social media sites. When you produce a high enough quanity of quality articles, your content will get picked up and promoted in the appropriate places.
Updated: Butterfly asked us:
Hi Chris, I have 12 articles on EA and have been given the title of Platinum Author, but still can’t figure how some authors manage to gather so many comments. My articles are well written and offer insight or you would not have selected them for publication. My rankngs are good but few comments are submitted. What am I not doing to attract comments?
Answer = Authors who receive a lot of comments do one of two things: 1) They submit a lot of articles and therefore have a higher chance of attracting a comment or 2) They promote their new articles to their clients and/or permission-based email list member and thus drive thousands of eyeballs to view the article with a request for them to vote and comment on the article.
 Posted by Christopher M. Knight on April 17, 2007 at 9:41 am | Views 677 | |
8 Comments »
Pat Hubbard writes:So in order to have a client base to send to, I will have to have a web site.
My blog is non productive of any lookers or comments, as well.
I am not a techie, I am a writer, so I guess I will be burning the midnight oil writing articles.
Thanks. Pat H.
Edward Weiss writes:In addition to what you mentioned about why authors receive comments, I would add this… they also receive comments IF the article itself is controversial in nature.
In fact, I just had an idea. What’s to stop an author from actually asking for comments at the end of the article…. directing readers to click on the comments link.
Pat Hubbard writes:Last night, I added, in my Resource Box, a request that readers make a comment on my articles and visit my blogs. Hope it works.
I feel, that just because they don’t comment, doesn’t mean they did not get anything out of the article, but it is nice to know someone’s opinions, good, bad, or indifferent.
Pat Hubbard
Christopher M. Knight writes:We’d frown on articles that asked for comments at the bottom because the article would create a bad user experience when it goes into syndication — most likely to a place that doesn’t accept comments.
Sorry, it’s not a good idea because it ends in bad user experience & frustration.
Edward Weiss writes: Jan Verhoeff writes:Just a note, you can add an ezine subscribe to your blog - as I’ve done on my Chocolate Blog
It draws a lot of subscripts, and I’ve had a lot of fun posting to the blog - both random articles, and my own thoughts.
Jan
vijay reddy.A writes:So in order to have a client base to send to, I will have to have a web site.
My site is non productive of any lookers or comments, as well.
My self having a site, which is Hyderabad local search engine.
Hyderabad Hospitals, Hyderabad schools, Hyderabad Hotels, Banks, Automobiles…etc in ilaka.in
Thanks & regards
Vijay Reddy
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What I advise my clients to do is to feel free to promote their articles on this site or elsewhere ONLY when the specific articles they are pointing to are directly related to the forum, discussion or topic to which they are posting.
I also add that it is important to be honest about if the article you are pointing to will in fact be helpful and useful to the ongoing conversation.
Otherwise, as you state — you are “un-noble.” ;-)
Judith