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Principles of X – Article Template
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Searching for new article format ideas? Look no further than what I call the “Principles of X” article template.
Here’s how it works:
- An article title that lets them know they will be learning principles of something.
- Introductory paragraph that explains why your principles are important to the reader along with any social proof claims that can support your statements.
- A sub-head that describes your top principles along with why each principle is important.
- A closing paragraph that wraps up with either how to get started at applying the principles outlined or a helpful tip to help the reader overcome any objections they might have to understanding or applying one of your principles to their life or business.
- Insert your benefits driven Resource Box
Examples of various ways I’ve seen the “Principles of X” template implemented:
- The 7 Principles of Business Integrity
- Learning The Basic Principles Of Marketing
- Fast Muscle Mass Building-The Ten Success Principles
- 9 Principles To Live By – To Be Mentally And Emotionally Strong!
- The 34 Principles Of An ExtraOrdinary Home
- 7 Leadership Principles That Can Change the World
- Do You Know The Basic Principles of Winsor Pilates
- The Principles of Interior Design
- 5 Principles of Attraction for the Entrepreneur
- Six Principles of Successful Investing
There may be no ‘right’ way to do this template as you can see that some give a number to their principles, some call them “The Principles” (as if there were no other principles on the matter), some call the “Basic” or “Universal” principles, but they all usually give a numbered list with sub-heads that make it easy for the eye to see and read the principles outlined.
How can you apply this to your area of expertise?
 Posted by Christopher M. Knight on April 30, 2007 at 7:37 pm | 3,534 views |
15 Comments »
Chris – I agree when you use the word ‘principles’ it can make it sound as if these are the ONLY principles.
To avoid sounding too exclusive a friend of mine uses the word ‘Touch Points’. It leaves the topic open for more to be said.
For example, ‘6 touch points for leaders’ is more realistic than ‘The 6 principles of leadership’. Though, depending on your target audience you may want a stronger verbage.
[Reply]
There are many words you can use other than Principles to get your point across…
5 Flavors of Sucess
5 Secret Tips
3 Administrative Secrets
7 Magical Thoughts
9 Impromptu Ideas
10 Ploys of Irregularity
2 Mystical Qualities
When writing, you use your senses, why not initiate some originality in this process as well?
5 aromas of Success?
Wouldn’t that constitute the Sweet Smell of Success? Remember I live in feedlot country – we KNOW the delicate aroma of a successful summer!
ummmm smells like money…
Jan
[Reply]
Chris: Great advice. It reminds me of the old basic “principle” of delivering a speech: Tell ‘em what you are going to tell ‘em; tell ‘em and then tell ‘em what you told ‘em. I think your advice will work well for blogs as well, since brevity is key to blog posts. Keep the good stuff coming.
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Great article that came at a good time. Thanks!
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