Rosser Reeves, author of *Reality in Advertising* said:
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his (or her) wares.
Your articles (I call them part of your “Article Inventory”) are really your sales agents, selling for you 365 days a year, year after year. The more quality original articles you put up, the more article agents you have bringing back and attracting pre-qualified visitors back to your website or exposure to your business.
There are clearly two types of article marketers:
Type 1) Writes and submits articles every month. Just like advertising — a business is not a one-shot activity; writing & submitting new articles is an ongoing activity designed to build momentum and exposure in the market for your personal brand and your business.
Type 2) Writes and submits articles once in a great while with no consistency. This is like the entrepreneur who advertises his or her business once and then gives up, only to find their business has either dried up or never reached maximum impact… only to then be forced to advertise his or her business for sale.
What we want for you:
Be the smart entrepreneur who advertises his or her business every single month with new quality original articles. Each month of article writing will build on the prior investments in article writing and submitting. Ask any expert author who has been with us for more than a few years and you’ll begin to understand the value of how your articles build in strength for you over time.