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The Pros and Cons Article Template
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The “Pros and Cons” Article Template works like this: You introduce an argument with 1-2 paragraphs max and then you provide a minimum of 3-4 pro’s and 3-4 con’s, wrapped up by a conclusion paragraph that describes your position and why.
Too often articles are written that debate the merits of the author’s position (nothing wrong with that) but they fail to provide counter-arguments that can actually improve the authors credibility for being able to see the big picture or at least acknowledge the counter-arguments that exist (even if they don’t agree with them).
- Tip: Use bullet points to present your list of Pro’s and Con’s as it’ll make your articles easier to read.
- Revised Tip: It’s “Pros & Cons” and not “Pro’s & Con’s”.
Mini Example of this Pros & Cons Article Template:
(Actual example should meet our 250 word min. count and target 400 or more words)
Review of 30 Inch Flat Panel Computer Monitors
If you want to impress your friends and co-workers while being able to get more done while sitting at your computer, the new 30″ flat panel monitors really rock.
Here are the Pros of why you should invest in a 30″ flat panel monitor:
- Takes multi-tasking to the next level without having to flip back and forth between applications (saves time)
- Unclutters your desktop instead of having two 15″ monitors (improves efficiency)
- Can easily double as a movie screen to entertain yourself or others
Here are the Cons of why you might want to hold off on investing in a 30″ flat panel monitor:
- Quite a bit more expensive than (2) 15″ monitors
- May require dual-link DVI video card support that is not found in today’s average computer
- You may lose where your mouse is on the screen as there is so much display real estate
Conclusion: If money is no object and you’re an early adopter, you really have no choice and must get your 30″ flat panel monitor before everyone else. For everyone else, waiting another year means it’ll probably come down half in price and video cards in computers will improve their support for massive-sized flat panels.
[INSERT MY RESOURCE BOX HERE]
http://www.ezinearticles.com/?cat=Computers-and-Technology:Hardware
Have you ever used the “Pros & Cons” Article Template before and do you have any tips to add?UPDATED March 26, 2007 7am CST: Updated all Pro’s and Con’s to become Pros & Cons.
 Posted by Christopher M. Knight on March 25, 2007 at 11:56 am | Views 2,515 | |
19 Comments »
Rhonda writes:Loved the article. I, too, firmly feel that showing both sides of the fence adds to your crediblity that you’re being totally upfront and honest with your reader.
I really like the “comparison” method between two or more products or services as well.
Also, there’s no apostrophe in “pro’s” and “con’s.” It should simply be “pros and cons.” The words are plural, not possessive.
Christopher M. Knight writes:What about “Lube Pro’s” or “WebSite Pro’s”?
:)
Yeah, I know you’re right…
All,
I completely agree that there are times when you don’t want to show the CONS of an argument.
Jeff Herring - The Article Guy writes:That one is not in my first collection of 26 article writing templates nor yet in the second set of 26 I am developing - GREAT idea!
Joan - nice to see you on the blog!
Terrie Wurzbacher writes:This is great! My subject is so controversial that using your pro and con template will give me alot of fodder for my articles.
Thanks for such terrific support and advice
Terrie
Blogmaster writes:Thanks Chris.
Pauline Rendall writes:Pauline
Mai Rathbone writes:Mai
Nancy Boyd writes:Now that I think about this, the more genius it is to provide the cons about a product or situation. It’s all too easy to be thinking about the benefits and features of the product without regard to what my ideal customer really wants.
Anything I can do to “get inside the customer’s head” and write to their heart, problems, confusion, objections, and pain, the more I will connect with them. And the more I can connect, the more interested they are going to be. I think that’s a really good thing to work toward.
If I do nothing more than get my own thinking switched from “me” to “us” — I will have done us both a service.
Thanks for the valuable lesson!
Nancy
Roger Vincent writes: Dina at Wordfeeder.com writes:The format is an excellent way to remain objective in your articles, i.e. “keeping the emotion out of it.” (which is something you were talking about maybe a month or two ago?).
Jim Wilson writes:That being said, this is definitely a great tip which we will be certain to use.
Lance Winslow writes: Christopher M. Knight writes:http://publicityhound.net/index.php/pros-and-cons-article-template/
Connie Ragen Green writes: Lynn Cressy writes: Andreas Obermueller writes:Well, one thing more I now can add to my collection of useful tips.
Thanks a lot!
Scott Worthington writes:The good thing (pro) about this template type is the fact that both sides get a voice in your article.
The bad thing (con) about this template style is the fact that both sides get a voice in your article.
However… All the voices in my head like it!
Thanks Chris!
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As usual you always come with the brightest ideas ! The only thing that I can add is how to get the cons and the pros. Unless you have your own experience with a service or a product, you can look at the tiles of the search results for a given term in the 2 or 3 first pages, then you will feel where the writer stands for, or you may find some one else is writing about the pros and cons.