Increase Your Perceived Credibility With A Formula

Here’s an article writing tip to help strengthen your credibility when delivering your message in the article body:

Formalize your ideas into an easy-to-digest formula that you can share.

You’re most likely already sharing a formula for success or how to solve a problem and you can increase your perceived value by calling your steps to success on any topic as your ‘formula’.

Example: To become physically lean and drop body fat, follow my no-fail formula that includes making sure you end each day in caloric deficit, you log 300 minutes of high intensity cardio per week and you invest in 1 hour of weight lifting every other day.

Example: To win more racquetball games, follow the percentage system (or formula): 40% of all shots taken that result in a point for you or a side-out against your opponent are passing shots down the line of the opposite side of the court that your opponent is on.

Example: To succeed in article marketing, here’s a painless formula to get started: Review your last two years of email newsletter issues and repackage your content into 400 word chunks. Rather than worrying about what to write about, invest your initial energy in a simple editing exercise or have someone on your team do it for you.

Example: Chris Knight’s page view logic formula suggests that the amount of traffic that your articles attract are directly related to the total number of quality original articles in your personal article inventory. If you want to increase your traffic, you must increase your article quantity levels.


Connie Ragen Green writes:

My mentor, The Article Guy Jeff Herring, discussed using the formula concept when writing articles. Jeff agrees that a formula or system adds credibility to what one writes. Jeff also uses other, similar ideas on how to make your articles stand out from the crowd.
Connie Ragen Green

Comment provided March 23, 2007 at 1:34 PM


Edward Weiss writes:

Excellent post. This is exactly what article readers really want – easily digestible information that solves a problem.

I’ll have to think about how I can use the “formula” model to my advantage. :)

Thanks Chris

Comment provided March 23, 2007 at 2:12 PM


Lance Winslow writes:

I could not agree more actually. Often I write these types of articles, I would say about 25% of all my articles are this type. First, I state the problem or challenge that the reader can identify with. Then I state what usually does not work, but most people end up doing. Next I state how to do it and win, or rather be successful in overcoming the challenge or problem.

These articles work extremely good for self help, sports and health articles. And I have found that they work especially great for business activities and if you are an expert in any industry sub-sector you no doubt have some wisdom to depart into a nice tight to the point article of this type. Blessings to all that help others help themselves.

Comment provided March 23, 2007 at 3:52 PM


Robert Eckert writes:

Ok,This is exactly what makes article reading easy on everyones eyes. The ability to help ones problem and provide an ultimate solution.Yes the required”formula”. Is to ask? Then provide information too help and individual!

Comment provided March 24, 2007 at 10:34 AM


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